New Ninjamas Nighttime Underwear Helps Kids Take on Bedwetting Accidents and Wake Up Confident

Ninjamas is now available with unique product features designed for complete confidence, discretion, and worry-free mornings

CINCINNATI--(BUSINESS WIRE)--Parents would all like to believe that once potty-training is a success that messy mornings and last-minute laundry days are over! However, bedwetting accidents happen and the older the child, the more frustrated or embarrassed they can feel during the night and in the morning. For parents, they just want to help their kids feel as confident and comfortable as possible with nearly 70% agreeing they need products to help manage their kid’s bedwetting!*

That’s where the new Ninjamas brand steps in with the introduction of absorbent, stealthy and comfortable nighttime underwear for boys and girls aged 5-12 to help them sleep better and wake up feeling Ninjawesome.

Ninjamas features include:

• All-night leak protection and exclusive Pampers LockAway Channels that distribute wetness quickly and evenly for powerful protection
• Unique 360⁰ FormFit waistband designed for older children’s body types and breathable QuietCloth material to look AND feel like underwear
• Built-in OdorMask™ technology activates when bedwetting accidents happen to help conquer smells, so kids can wake up feeling confident each day

“Knowing 77% of parents seek out ways to prevent their child's bedwetting**, we're excited to offer a new and meaningful solution,” said Andre Schulten, Senior Vice President and General Manager Baby Care North America, Procter & Gamble. “Ninjamas recognizes that older kids’ need for protection is just as important as their need for comfort and discretion. Ninjamas is the all-in-one solution for bedwetting, the overnight underwear that gives every kid (and parent) confidence through the night.”

Kids who deal with bedwetting often find traditional bedtime pants challenging their self-esteem. Even though 1 in 6 kids are affected by bedwetting, only 40% of bedwetting kids wear nighttime underwear***. Ninjamas was designed with kids in mind to bring them an overnight underwear they don’t have to feel embarrassed about. Ninjamas acts as your kid’s super-secret sidekick with graphics that look like underwear and a non-bulky design that hides under PJs so they can conquer overnight hours with fewer worries of being exposed or waking up with wet sheets.

Leave the dirty sheets and feelings of defeat in the past because Ninjamas Nighttime Underwear is finally here to deliver confidence and discretion to kids and parents everywhere. To learn more visit: Ninjamas.com.

Ninjamas Nighttime Underwear counts per pack vary by size. Ninjamas are currently available in sizes S/M (size 7) and L/XL (size 8) at Amazon.com, Walmart.com, Target and Meijer stores nationwide.

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

***According to a recent questionnaire of 300 U.S. parents of children aged 5-12 years old by H&P for Pampers.