At-Bay adds Insurance Veteran Kristie Felton as Head of Partnerships

Felton to advance digital distribution strategy

Kristie Felton, Head of Partnerships, At-Bay (Photo: Business Wire)

SAN FRANCISCO--()--At-Bay, the insurance company for the digital age, today announced that Kristie Felton has joined the company as Head of Partnerships. She is the latest in a series of senior insurance executives to join At-Bay, with more than 20 years of experience in the industry.

Kristie will spearhead At-Bay’s collaboration with digital distribution partners, including digital broker platforms, enterprise technology companies and professional associations.

“Kristie brings to At-Bay significant experience cultivating specialty insurance growth through traditional and alternative distribution channels,” said Brett Sadoff, Head of Insurance at At-Bay. “Adding an executive of her caliber indicates the commitment we have to developing partnerships and digital distribution as a major pillar of At-Bay’s go-to-market strategy.”

Kristie joins At-Bay after seven years at Hiscox USA, where she most recently served as Head of Alternative Distribution. In this national role, she drove new initiatives for profitable growth through APIs, partnerships and MGAs. Before that, she was Vice President at Liberty International Underwriters, where she oversaw underwriting production with retail and wholesale brokers on the West Coast for over a decade.

“As technology continues to transform the insurance industry, digital platforms will only grow more important,” said Kristie. “My goal at At-Bay is to reduce friction and simplify the insurance buying process through digital distribution channels.”

At-Bay’s REST API enables partners to automatically generate Cyber quotes for organizations up to $100 million in revenue.

At-Bay’s security and active risk monitoring services are included with every policy sold through partner platforms, at no additional cost. As an insurance company founded by cyber experts, At-Bay provides tools and services to prevent cyber loss before it ever happens.

About At-Bay

At-Bay is the insurance company for the digital age. By combining world class technology with industry leading insurance expertise, we designed an insurance company from the ground up that empowers businesses to thrive in the digital world. As a Managing General Underwriter (MGU), At-Bay underwrites insurance policies through HSB Specialty Insurance Company, rated A++ by A.M. Best Company and part of Munich Re. At-Bay is backed by Acrew Capital, Khosla Ventures, Lightspeed Venture Partners, M12, Munich Re Ventures and Shlomo Kramer.


Dan Klempay

Release Summary

Kristie Felton joins At-Bay as Head of Partnerships to spearhead the company's digital distribution strategy.


Dan Klempay