RED Mountain in British Columbia Joins the Ikon Pass Community for the 20/21 Winter Season

Ikon Pass 20/21 On Sale Now

DENVER--(BUSINESS WIRE)--The Ikon Pass community continues to grow with the addition of western Canada’s original ski destination, RED Mountain, and its hailed and unfettered vast terrain. Ikon Pass holders can now take advantage of 44 destinations for the 20/21 winter season. The Ikon Pass is on sale now at ikonpass.com.

Located in Rossland, British Columbia, RED Mountain is a Canadian trailblazer and the first stop on Canada’s famous Powder Highway. With its new Topping Chair expansion, RED delivers 3,850 acres of pristine terrain, putting the mountain in the top 10 largest ski destinations and #1 for most acres per skier in North America. Since 2013, RED has continued to open new terrain, introduced pay-per-run cat skiing, added The Josie, a new ski-in/ski-out boutique hotel, and opened a new modern hostel, Nowhere Special, at the base of the mountain.

“We are thrilled to invite Ikon Pass holders to RED Mountain and expand access into the great Monashee Mountains of Canada,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. “We are always looking for partners that define an independent spirit, incredible offerings, and a love of the mountains, and RED lives that each day.”

Ikon Pass holders will have access to seven days at RED with no blackout dates, and Ikon Base Pass holders will have access to five days each, with select blackout dates. There is no access to RED on the Ikon Session Pass 4-Day.

“As one of the first ski resorts in North America, RED Mountain defines authenticity, anchored by an emotional connection to its history, community, guests and staff,” said Howard Katkov, CEO & Chairman. “To stay sustainable and current in the ever-changing ski travel market, we are proud to become the latest Ikon Pass partner and join a list of iconic mountain destinations that share the same devotion to authenticity and character.”

Each 20/21 Ikon Pass comes with free Adventure Assurance, which offers Ikon Pass holders peace of mind to ski and ride throughout winter 20/21. Should a 20/21 Ikon Pass holder not use their pass after June 4, 2020, for any reason, they may elect to receive a full credit of their purchase price for their unused 20/21 Ikon Pass to be used toward a 21/22 Ikon Pass. In addition, starting September 10, 2020, Ikon Pass holders select a plan that works for them before October 1, 2020 that will provide them a credit in the event their Ikon Pass destination selection is closed due to an eligible COVID-19 event between December 10, 2020 and April 11, 2021.

The Ikon Pass unlocks adventure with access to 44 iconic winter destinations across the Americas, Europe, Japan, Australia and New Zealand and is a collaboration of industry leaders - Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, Arapahoe Basin Ski Area, SkiBig3, Revelstoke Mountain Resort, RED Mountain, Taos Ski Valley, Windham Mountain, Zermatt, Thredbo, Mt Buller, Niseko United, Valle Nevado, and NZ Ski. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.

The Ikon Pass is available now at www.ikonpass.com.

About Ikon Pass

The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Area, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain in New York; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com.

About RED Mountain

RED Mountain is the last great, unspoiled resort. Located in Rossland, BC, first stop on Canada’s famous Powder Highway, fiercely independent RED delivers 3,850 acres of pristine skiing, placing it in the Top 10, size-wise, in North America. In 2019, RED added a new chairlift and seven more runs covering over 300 additional acres in the Topping Creek basis that also streamlines skier flow to Granite and Grey Mountain. Add in its 300″/7.6m of annual snowfall, wide-open groomed runs, legendary vertical (2,919ft/890m), $10/run in-bounds cat-skiing, 360-degree descents, a new boutique hotel, a modern hostel, a rich tradition, the best tree runs on planet earth, and it’s no wonder the New York Times voted it the “#8 Best Place in the World to Visit.” RED also nabbed “Most Underrated Resort” by Skiing. Wondering what “#1 Most Acres Per Skier” means? Fresh turns you don’t have to fight for.

About Alterra Mountain Company

Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.