The Global yoga mat market was valued at US$6.073 billion in 2019.
The yoga mat is used for providing support to the user while practicing yoga. The global yoga mat market is increasing due to the growing health awareness and improving lifestyle. The rising prevalence of obesity and associated disease is pressurizing people to opt for a healthy lifestyle. More people are opting for yoga over gyms and other exercises as the former do not have any side effects and drawbacks. This is significantly bolstering the demand for yoga mats in different regions.
Affordability is another factor that is driving the market for yoga mat across the globe. Many people cannot afford to pay for the gym on a monthly basis. As such, people are opting for yoga exercises at home in order to stay fit and live a healthy lifestyle. Furthermore, there is a continuous rise in the number of fitness clubs given the rising trend of doing different yoga exercises at home. These fitness clubs offer yoga classes at affordable prices as compared to that of monthly subscriptions at the gym. Hence, an increasing number of yoga fitness clubs is also augmenting the demand for yoga mats, thereby positively impacting the overall market growth.
People nowadays are uploading many videos on how to perform different yoga exercises correctly and safely. The increasing number of videos being uploaded on YouTube or any other social media platform is also encouraging people to do yoga at home while learning at free of cost. This factor is also fueling the global yoga mat market growth.
The increasing number of initiatives taken by governments in different countries in order to promote yoga and Ayurveda will also propel the market growth of yoga mat during the forecast period. For example, in 2018, the Indian government allocated more than 1000Cr for the development of the AYUSH system of medicine which is a unique medical system with roots in the Ayurveda. It is been done for the promotion of yoga across the nation.
With this ongoing adoption of yoga among people, market players are diversifying their product portfolio as per the needs of the different consumer groups. Moreover, growing environmental concerns are encouraging companies to manufacture yoga mats using recyclable, degradable, and eco-friendly materials.
The global yoga mat market is segmented by material type, end-user, and geography. The market segmentation on the basis of material type is done as PVC (Polyvinyl Chloride), TPE (Thermoplastic Elastomers), rubber, and cotton/jute. Based on the end-user, the segmentation of the global yoga mat market is done as yoga studios/ fitness clubs and households.
Key Topics Covered:
1.1. Market Definition
1.2. Market Segmentation
2. Research Methodology
2.1. Research Data
3. Executive Summary
3.1. Research Highlights
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
5. Global Yoga Mat Market Analysis, By Material Type
5.2. PVC(Polyvinyl Chloride)
5.3. TPE (Thermoplastic Elastomers)
6. Global Yoga Mat Market Analysis, By End-User
6.2. Yoga Studios/Fitness Clubs
7. Global Yoga Mat Market Analysis, By Geography
7.2. North America
7.3. South America
7.5. Middle East and Africa
7.6. Asia Pacific
8. Competitive Environment and Analysis
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix
9. Company Profiles
9.1. Manduka LLC.
9.2. Ecoyoga Ltd.
9.3. Aurorae Yoga, LLC.
9.4. EuProMed s.r.o.
9.6. Jade Fusion
9.8. Hugger Mugger
9.9. Lululemon Athletica INC.
9.10. LIFORME LTD.
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