Global Authentication and Brand Protection Market to 2027 - COVID-19 Impact and Analysis - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Authentication and Brand Protection Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Type; Technology; Application" report has been added to ResearchAndMarkets.com's offering.

The global authentication and brand protection market was valued US$ 2,824.7million in 2019 and is expected to reach US$ 5,073.5 million by 2027; it is estimated to grow at a CAGR of 7.9% during 2020-2027.

The counterfeit products arena is expanding at a rapid rate, encompassing industries such as food & beverages, chemicals, consumer electronics, automotive components, medical devices and pharmaceuticals, and agriculture. The counterfeit products are tough to distinguish, and these duplicates negatively affect the reputation of manufacturers as they pose a potential danger to the end users. The increase in e-commerce business has led to a rise in counterfeit product trade. Several countries have imposed strict rules and regulations on the import and export of goods and commodities without product authentication labels. In addition, several governments are undertaking initiatives to create awareness related to counterfeit products.

The authentication and brand protection market is segmented on the basis of type, technology, and application. On the basis of type, the authentication and brand protection market is segmented into overt, covert, forensic, and digital. Based on technology, the authentication and brand protection market is segmented into security printing and tamper-proof labels, security inks and coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICs, and others. On the basis of application, the authentication and brand protection market is segmented into consumer electronics, automotive, medical, chemicals, food & beverages, and others.

Reasons to Buy

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global authentication and brand protection market
• Highlights key business priorities in order to assist companies to realign their business strategies
• The key findings and recommendations highlight crucial progressive industry trends in the global authentication and brand protection market, thereby allowing players across the value chain to develop effective long-term strategies
• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
• Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it
• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

Market Dynamics

Drivers

• Accentuating Demand for Genuine Products
• Growing Concerns over Duplicate Consumer Electronics Products and Automotive Components

Restraints

• Counterfeiting of Authentication Labeling

Opportunity

• Developing Integrated Solutions

Future Trend

• Leveraging Blockchain Technology

Companies Mentioned

• 3M
• AlpVision SA
• Applied DNA Sciences, Inc.
• Arjo Solutions (Arjowiggins Security)
• Authentic Vision
• Avery Dennison Corporation
• Centro Grafico dg S.p.A.
• De La Rue PLC
• Eastman Kodak Company
• Giesecke Devrient GmbH

For more information about this report visit https://www.researchandmarkets.com/r/ov4sps