Global Communication Works & TwinEngine Launch ‘OH SH*T!’: Crisis Communication and Brand Growth Agencies Partner to Take Businesses from That “Oh, Sh*t!” Moment to “No Sh*t!”

For those businesses pivoting operations during COVID-19 to problem solving to protect the reputation and brand of individuals and companies via media relations, government affairs and crisis management

NEW YORK--(BUSINESS WIRE)--Global Communication Works (GCW), a strategic communications agency, and TwinEngine, a brand growth agency, have joined forces to launch a collaborative crisis communications, reputation management and brand growth agency, ‘OH SH*T’, to take businesses large and small from that “Oh, Sh*t!” moment when something’s gone wrong to “No Sh*t!” when the problem’s been resolved. You know the truth; our team knows how to tell your story to diverse audiences from media and stakeholders to employees, and clients.

“When trouble comes knocking and your ‘Oh Sh*t!’ moment tells you that you need an experienced team that ‘gives one’, you’ve got a choice – hide under the covers or deal with it head on,” says co-founder, Brad Ginsburg, President of Global Communication Works. “If the latter is your approach, your three immediate challenges are, solving the actual problem; getting the right message, your story, out there fast before the competition or media makes up their own version; and third, protecting your brand in the perception of stakeholders and customers. We help turn it around fast. We’re a passionate group of writers, artists, researchers and implementers who immediately and relentlessly execute crisis and reputation management plans and take steps to ensure your reputation stays intact, and maybe even gets better.”

A reputation that may have taken decades to build can disappear in a heartbeat. By helping shape the narrative online and in traditional media, this ‘Oh Sh*t’ team may even be able to convert a possible disaster into a reputation success. Yes, we’ve actually done that. And we do that every day and have collectively for over 60 years.

“And, when the crisis is over – or even better, before it begins – we’ll build a strategy that aligns your brand and business strategy to stand out in your industry,” says co-founders and authors of Stand Out, Winnie Brignac Hart and Lorrie “L” Brignac Lee of TwinEngine. ““Your brand is your crown jewel. It’s the essence of who you are. If you’re just starting a business or have an established brand, we make sure your clients are your biggest advocates or we’ll work with you to fine tune it, grow it, and really stand out from the competition.”

The process of resolving a client’s issue begins with a structured session Ginsburg and Hart describe using the acronym: S-Strategy, H-Huddle, I-Insight, and T-Tactics. “We truly help businesses turn that ‘Oh Sh*t! Moment’ into an opportunity, fast!” adds Ginsburg and Hart. “Our formula can help you figure it out even before you build the widget, design the service, or try to find an investor who believes in you as much as we do.”

Combined, GCW and TwinEngine have 60 years of media relations, crisis and reputation management, strategic planning, execution, and brand-building experience to help ensure the success of every client. http://ohshit.global