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Market mix strategy helps businesses to quantify the impact of marketing inputs on sales and market share, whereas product marketing mix is a basic understanding of the elements that make up a product. The client is a renowned retailer headquartered in the USA. This retail industry client operates in more than fifty countries and has more than 10,000 stores across the globe. The client wanted to leverage Quantzig’s product marketing mix expertise to enhance their product launch success and increase MROI.
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The client, a big-box retailer in the US, was facing a continuous decline in their MROI. To tackle their challenges the retail industry client wanted to revamp their conventional product marketing mix, and devise a product positioning strategy based on end-user requirements, competitive pressures. Key challenges that the client sought to overcome included:
● Identify the most rewarding marketing channels
● Gauge the impact of marketing mix strategies
● Deploy a product marketing mix strategy
● Allocate marketing budget across channels effectively
Quantzig’s product marketing mix strategy can be customized to help you tackle the challenges facing the retail industry, request for more info.
To determine the right product marketing mix and develop a product positioning strategy, our marketing mix experts adopted a three-phased approach. The devised product marketing mix strategy enabled the retail industry client to examine the bond between the product positioning elements and performance metrics that represent the success rate of a product in the retail industry. Quantzig’s product marketing mix strategy and product positioning solutions helped the client to:
● Evaluate the contribution of marketing campaigns
● Increase MROI by 45%
● Drive product launch success by 3x
“There are several factors which retail brands must follow while forming their product positioning strategy, which includes the size of the store and shelving options available, and product category,” says a product marketing mix expert from Quantzig.
Over the past 15 years, Quantzig has helped Fortune 500 companies solve some of the toughest business problems using a unique combination of design thinking frameworks, plug-and-play innovation accelerators, and an army of agile decision scientists. Want to know more? Contact us for a free pilot.
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal