-

Canadian Girls Are Dropping Out of Sport According to National Study

- 1 in 3 Canadian girls drop out of sport by adolescence -

TORONTO--(BUSINESS WIRE)--Canadian Women & Sport, in partnership with Canadian Tire Jumpstart Charities, issued today The Rally Report – a national study on sport participation for Canadian girls aged 6-18. Research was completed in February 2020 with IMI International. The study is designed to inform, educate and inspire action across Canada and to drive change to keep girls in sport.

Overall, The Rally Report shows that sport participation levels for Canadian girls are much lower than boys. Among girls who have participated in sport, there is a dramatic dropout rate observed with 1 in 3 girls leaving sport by late adolescence. By comparison, the dropout rate for teenage boys (aged 16-18) is only 1 in 10.

Sport participation rates for Canadian girls decline steadily from childhood to adolescence with as many as 62% of girls not playing sport at all.

“If we want sport in Canada to reach its full potential, we need girls and women to be involved as participants, leaders and contributors. These declining participation rates, both over time and as girls get older, are troubling and showcase a critical problem that must be addressed,” said Allison Sandmeyer-Graves, CEO, Canadian Women & Sport. “Fewer girls in sport now translates into fewer girls and women in leadership roles – in sport and beyond.”

“Jumpstart understands the importance sport and recreation play in a child’s life and we want to ensure that girls, who drop out of sport at a higher rate than boys, have continued access to the activities they love,” says Scott Fraser, President, Canadian Tire Jumpstart Charities. “We are proud to work with Canadian Women and Sport to help level the playing field and cultivate a stronger future for girls.”

The Rally Report Key Findings

Canadian Girls Are Dropping Out of Sport

  • Up to 62% of Canadian adolescent girls are not participating in any kind of sport
  • One in three girls who have participated in sport drop out by late adolescence
  • Girls are more than three times as likely to drop out of sport in adolescence compared to boys, as the dropout rate among adolescent boys is 1 in 10
  • Only 18% of women aged 16-63 years stay involved in sport

Barriers to Sport Participation Among Girls

  • 43% of adolescent girls said the quality of the sport experience was a barrier
  • 1 in 3 girls report the following factors as preventing them from participating in sport:
    • low confidence
    • negative body image
    • perceived lack of skill
    • poor perceptions of belonging
    • not feeling welcomed

The Rally Report also examines how the sport experience differs for girls and women from underserved groups. This includes examining the impact of ethnicity, sexual orientation, disability, and lower income households.

The full copy of The Rally Report, along with suggested actions to drive change, is available at www.WomenandSport.ca.

Contacts

For More Information
Alex Grey
Senior Manager, Marketing and Communications
Canadian Women & Sport
Alex.grey@womenandsport.ca

Canadian Women & Sport


Release Summary
Canadian Women & Sport issued today The Rally Report – a national study on sport participation for Canadian girls
Release Versions

Contacts

For More Information
Alex Grey
Senior Manager, Marketing and Communications
Canadian Women & Sport
Alex.grey@womenandsport.ca

More News From Canadian Women & Sport

New Research Reveals Canada’s Pro Women’s Sports Market Has Doubled in Two Years, Surging Toward $570 Million by 2030

TORONTO--(BUSINESS WIRE)--A new report from Canadian Women & Sport reveals that Canada’s professional women’s sports market has doubled in size since 2023, reaching an estimated $380–$400 million in 2025 and is on pace to hit $570 million by 2030. The findings mark a defining moment in the country’s sport and business landscape—signaling that professional women’s sport has evolved from promise to performance. The report, It’s Time: Leading the Next Era of Growth, developed in partnership wi...

Canadian Women & Sport Launches National “Get Girl Coached” Campaign to Keep Girls in the Game

TORONTO--(BUSINESS WIRE)--Half of Canadian girls aren’t participating in sport by the age of 17*, missing out on the health, confidence, and mental wellness benefits that sport provides. Today, Canadian Women & Sport is launching Get Girl Coached - a bold national campaign that puts the whistle in girls’ hands and keeps them in the game. At the heart of the campaign is KeepGirlsPlaying.ca - a new national resource hub designed for coaches, policy makers, sport leaders, and corporate decisio...

Canadian Girls’ Sport Participation on the Rise but Still Lags Behind Boys, According to New Research

TORONTO--(BUSINESS WIRE)--While strides continue to be made in advancing girls’ participation in sports, a new report from Canadian Women & Sport reveals that over one million Canadian girls are still missing out on the benefits of sport, with participation levels continuing to trail behind those of boys. Rally Report: A Call to Reimagine Sport So All Girls Can Play released today, in partnership with Canadian Tire Jumpstart Charities and global insight consultancy IMI Consulting, offers ne...
Back to Newsroom