PHILADELPHIA--(BUSINESS WIRE)--Comoto Holdings, parent company of leading moto enthusiast brands RevZilla, Cycle Gear, and J&P Cycles, announced today the launch of The Ride is Calling Charity campaign throughout the month of June to support National Motorcycle Safety Fund, The Kurt Caselli Foundation and Motorcycle Relief Project.
The campaign goal is to raise $100,000 for a collective fund benefitting the three motorcycle-centric nonprofits. The centerpiece of the month will be The Ride is Calling Charity Ride during the weekend of June 19-21. In partnership with the trip planner app Rever, riders can track their ride with a shared target of 300,000 miles over three days. Comoto will donate $1 for every 10 miles ridden, committing up to $30,000 total.
“This is the time to support our communities and we are elated to partner with three great organizations to launch a fun, interactive campaign that will have an impact on the industry,” said Ken Murphy, CEO of Comoto Holdings. “This is particularly symbolic right now as motorcycling is a social distancing activity so our hope is that the ride weekend will provide a sense of normality and togetherness. We want to encourage riders everywhere to use their passion for riding to support the motorcycling community.”
The campaign offers contributors many routes to engage. In addition to The Ride is Calling Charity Ride, on Saturday, June 20, 5% of all in-store and curbside pick-up sales across 148 Cycle Gear, J&P Cycles and RevZilla locations nationwide will be donated to the fund.
Individuals will be able to make donations through the charity ride pages on each of the websites. These pages can be found at RevZilla.com/donate, CycleGear.com/donate and JPCycles.com/donate. Participants can also contribute by texting “CALLING” to 707070. On social media, participants are encouraged to use #irodetoday.
With a diverse group of riders across Comoto’s retail brands, the campaign has partnered with organizations that have three distinct missions. National Motorcycle Safety Fund, the non-profit arm of the Motorcycle Safety Foundation, supports research, rider education and motorcyclist safety. The Kurt Caselli Foundation’s focus is on the safety of riders and racers in off-road motorcycling. Motorcycle Relief Project works with veterans and first responders suffering from PTSD by taking them on structured and professionally-led dual-sport motorcycle adventures.
“Riding motorcycles puts a smile on all of our faces and what the Comoto group has put together to get people together to get out and RIDE and be free is a very special thing all while raising money for charity,” said Donny Emler Jr., President of The Kurt Caselli Foundation. “We are grateful they chose The Kurt Caselli Foundation to work with and we look forward to seeing all the miles well-ridden. Now get out and RIDE IT OUT!”
This campaign marks the first time all three Comoto retailers have come together to do a collective initiative like this. The Ride is Calling Charity Ride closes June 30.
About Comoto Holdings
Comoto Holdings is America’s largest and fastest growing omni-channel platform in the powersports aftermarket-products industry; dedicated to advancing the experience of moto enthusiasts across the globe. Comoto’s brands, RevZilla, Cycle Gear, and J&P Cycles, deliver premium products, dedicated expertise, engaging media, and passionate customer support of the rider community, through best-in-class ecommerce and retail experiences.