-

Retail Business Services, Service Company to Ahold Delhaize USA, Extends Promotion Contract with DemandTec by Acoustic

Multi-Year Contract Renews End-to-End Promotion including Vendor Trade Promotion Collaboration, Promotion Planning and Promotion Execution

NEW YORK--(BUSINESS WIRE)--Retail Business Services (RBS) recently extended their relationship with DemandTec by Acoustic with a multi-year agreement. The extension provides affiliates of RBS with DemandTec’s AI powered end-to-end promotion planning capabilities including vendor trade promotion collaboration, promotion planning and promotion execution.

"RBS is focusing on accelerating important areas of their business, and we are proud to partner with them to make that goal a success," said Cheryl Sullivan, Acoustic's President for its DemandTec business. "We are very pleased to have RBS as members of our growing worldwide customer base." To learn more about DemandTec by Acoustic, visit www.acoustic.com/demandtec.

About RBS

RBS is the services company of Ahold Delhaize USA, currently providing services to several East Coast grocery brands. The Brands that will be using DemandTec’s promotions tool are Giant Food, Giant/Martin’s and Stop & Shop. RBS leverages the scale of the local brands to drive synergies and provides industry-leading expertise, insights and analytics to local brands to support their strategies with services including Information Technology, Merchandising & Marketing Services, Private Brand Products, Pharmacy Services, Sourcing, Not for Resale, Store Services, Financial Services, Legal Services, Communications, Supply Chain and People Systems and Services. For more information, visit www.retailbusinessservices.com.

About DemandTec by Acoustic

DemandTec by Acoustic is committed to taking AI pricing to new heights. With deep and commanding worldwide retail pricing domain knowledge and experience, DemandTec enables retailers and CPG partners to deliver optimal pricing, promotions, and markdowns to thrive in today’s hyper-competitive retail landscape. DemandTec addresses retail pricing challenges today and into the future with relentless focus, commitment and ongoing investment. For more information, visit www.acoustic.com/demandtec.

About Acoustic

Acoustic is an independent marketing cloud platform driven by a mission to unleash the brilliance in marketers. Acoustic offers the industry’s leading open marketing ecosystem comprised of intuitive, AI-powered products that are purpose-built for marketers. Acoustic serves an international client base of more than 3,500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. Acoustic is headquartered in New York City. For more information, visit www.acoustic.com.

Additional information about Acoustic is available in the pressroom at https://acoustic.com/press-center/ and on Facebook, LinkedIn, Twitter, YouTube, and Instagram,

Contacts

Alison Raffalovich
Alison.Raffalovich@Acoustic.com
+1.512.826.0538

Industry:

Acoustic

Release Versions
English

Contacts

Alison Raffalovich
Alison.Raffalovich@Acoustic.com
+1.512.826.0538

More News From Acoustic

Retailers Rank DemandTec a Top Lifecycle Pricing Provider in 21 Categories in RIS Software LeaderBoard, Including ROI, Software Innovation & Customer Satisfaction

BOSTON--(BUSINESS WIRE)--The RIS Software LeaderBoard, one of the most highly regarded and circulated technology surveys in the retail industry, has ranked DemandTec by Acoustic among the top 10 in 21 of the 52 total categories of retail software retailers. This comprehensive, unbiased ranking is done by the vendor’s retail customers and is used by retailers when planning new software investments, upgrades, or implementations. For this year’s RIS Software LeaderBoard, 714 retail evaluations wer...

 Acoustic Selects AWS as its Preferred Cloud Provider

BOSTON--(BUSINESS WIRE)--Acoustic, one of the largest independent marketing clouds with a total focus on the marketer, announced today that it has selected Amazon Web Services, Inc. (AWS) as its preferred cloud provider. Acoustic is a global marketing technology company that counts more than 3,500 companies as customers. The company has now migrated 90 percent or more of its workload to AWS. The migration included Acoustic moving its core marketing automation platform, which processes over two...

South American Retail Leader Grupo Éxito Renews DemandTec Price Optimization to Ensure Customer-focused Pricing with Business Agility

BOSTON--(BUSINESS WIRE)--With more than 550 stores and 36,000 team members across Colombia, South American food retailer Grupo Éxito's core values include a "Customer First" model, agility and innovation. Through its recently renewed relationship with DemandTec, which extends Grupo Éxito's DemandTec Price Optimization subscription for three years, Grupo Éxito is positioned to continuing to deliver on all these values. With DemandTec price optimization science such as elasticity coefficients, Gr...
Back to Newsroom