CAMBRIDGE, Mass.--(BUSINESS WIRE)--Ohza, the ready-to-drink mimosa Company founded by 26-year-old Boston native Ryan Ayotte, celebrates the close of their recent funding round in time for National Mimosa Day on 5/16. Financing was led by Talent Resources Ventures and entrepreneurs Justin Mateen and Austin Rosen.
Talent Resources Ventures is a boutique venture fund that invests in early stage consumer brands including DreamPops, Hu Kitchen and Hemper, while leveraging the services of sister company, Talent Resources, a leading digital marketing agency. Tech entrepreneur Justin Mateen is the founder of Tinder and a prolific early stage investor in companies such as Home Chef, Alto pharmacy, Brex, and Ready Responders. Entertainment executive Austin Rosen is the founder and CEO of Electric Feel Entertainment and is widely known for co-managing global superstar Post Malone’s career.
“Finding products that drive a great fan and consumer experience and connect seamlessly into the Electric Feel ecosystem is what initially attracted me to Ohza. I knew this was a unique opportunity to support the growth of a ready-to-drink clean label beverage and a visionary founder with a big future.” said Austin Rosen, CEO of Electric Feel Entertainment.
Ohza also announced the debut of Classic Bellini and Mango Mimosa, both of which are available online and in their distribution footprint. All Ohza products have the bold flavor of an authentic “champagne cocktail” without any added sugar, preservatives or artificial flavors. Each is made with premium sparkling wine and real juice, yet features up to 80% less sugar and nearly 60% less calories than the traditional beverage.
“I’m thrilled to welcome everyone to the Ohza family. I wanted to make sure I brought on strategic partners that could provide far more than just capital, says Ayotte. “With their help, we’ll exceed our expected exponential growth in 2020 and beyond.”
“It’s rare to find a clean label beverage that is gluten free and tastes amazing. The sky is the limit for innovation and demand in this category, and we share the same vision as Ryan, which is why we sought the opportunity to be involved at such an early stage of Ohza’s development” says Michel Heller, Principal of Talent Resources Holdings.
The infusion of capital will be used to fuel continued distribution expansion, product innovation and awareness.
“The alcohol industry may be crowded, but we’ve got our sights set on shaking things up and making some serious noise along the way” says Ryan Ayotte, “People view our products as unique in a sea of “sameness” and continue to reach for Ohza in stores and on our website.”
For more information on Ohza, please visit www.ohzamimosas.com.
Ohza was founded by 26-year-old Ryan Ayotte after attempting to mix mimosas with his friends on a tippy boat off of Cape Cod, MA. From making a mess on the high seas, to lugging bottles, juice cartons, and cups to the beach – they knew there had to be an easier way. Based in Cambridge, MA, Ohza is set out to bring a taste of brunch whenever and wherever you wander using quality ingredients, sustainable packaging, and always supplying a good time.
ABOUT MIKE HELLER:
Michael Heller, Principal, Talent Resources Holdings, is considered a visionary in the world of influencer, celebrity and social media marketing and has become a leading voice for the industry. While starting his career in entertainment law and celebrity management, Michael established relationships and connections within the entertainment industry and quickly realized that there weren’t many active facilitators bridging the gap between brands and talent. This led him to found Talent Resources and based on its success, the establishment of Talent Resources Sports and recently Talent Resources Ventures.
ABOUT JUSTIN MATEEN:
Justin Mateen is an Internet entrepreneur who is the co-founder and former CMO of the popular social discovery platform, Tinder. He is an early stage investor and company advisor to some of the most innovative tech companies in the world. Forbes has listed Mateen in Forbes 30 under 30 and Fast Money labeled him as one of the most creative people in business.
ABOUT AUSTIN ROSEN:
Austin Rosen, founder and CEO of Electric Feel Entertainment, is at the epicenter of music, fashion and culture. In addition to co-managing global superstar Post Malone's career, Rosen has an A-list roster of talent under his management, record label and publishing companies that have influenced and shaped popular music and culture since 2013. A lifelong entrepreneur, Rosen's EF Ventures, invests and advises some of the world's most notable consumer-facing brands and has become a leading figure for the authentic integration of brands to the entertainment industry.