PureFacts Welcomes Business Transformation Expert Rajini McRae as New President

TORONTO--(BUSINESS WIRE)--PureFacts Financial Solutions, a leading provider of mission-critical wealthtech solutions, announced that Rajini McRae, former Head of Strategy and Financial Leadership for Business Deposits at Royal Bank of Canada, has joined PureFacts as President.

McRae takes over from Robert Madej, PureFacts founder and CEO. She will focus on building scalable, client-centric operations and championing the company’s global growth plans. As CEO, Madej will focus his attention on the strategic vision, including expansion into new global markets such as the US and the UK.

“PureFacts is a well-capitalized and highly successful entrepreneurial firm with enormous growth potential,” says McRae. “The opportunity is here, the fit is right, and their values align fully with mine. I’m excited to be leading the team to help us scale strategically and provide the best total solutions for our clients.”

“In our search for a new President, Rajini ticked all the boxes in terms of capability, intellect, experience, and people leadership,” says Madej. “But where she really stood out from the crowd was in her sharing of our values and her commitment to being client-centric. We’re at the point as an entrepreneurial organization where we have to do things in a repeatable, scalable manner and she is precisely the person to help us do that.”

In a virtual fireside chat with the PureFacts team, McRae shared her views on the importance of Artificial Intelligence for wealthtech solutions. “AI is critical. Customers are expecting that we give them simple, predictable, and very targeted solutions. PureFacts has been aggregating data and doing predictive analytics for over 10 years. We’re ahead of the curve and that’s one of the main reasons I was excited to join.”

McRae has a successful track record for financial transformation, strategic leadership and company growth. Some of her noteworthy accomplishments include growing the multi-billion dollar commercial deposits business at RBC by ~40% during her tenure, as well as scaling a Canadian startup business into a $100 million-plus international organization during the recent economic downturn of 2008-2009.

PureFacts provides wealth management solutions for the financial services industry in Canada, USA, UK, and the Caribbean. PureFacts uses AI, big data, and their industry expertise to help firms grow revenue, reduce costs, manage risk, and delight customers.