Cooper Tire Announces Launch of New Discoverer® Snow Claw™ Winter Tire

New truck and SUV tire specially designed to handle extreme winter conditions

FINDLAY, Ohio--(BUSINESS WIRE)--Cooper Tire today announced its latest innovation in pickup truck and SUV tires built for extreme winter conditions. The new Cooper^® Discoverer^® Snow Claw^™ tire gives drivers confidence and grip on the road in the bitter cold, snow and ice.

Rigorously snow-tested in four countries across three continents, the Discoverer® Snow Claw™ tire features patented Snow Groove™ technology, which traps snow in the grooves of the tire for greater traction, handling and stopping power. The tire is also designed to stay supple even in extreme cold, and is engineered to allow for the addition of tire studs to help provide extreme grip and traction.

Designed and built by experts who know North American winters, the Discoverer^® Snow Claw^™ tire is severe weather rated for winter and snow performance, holding the Three-Peak Mountain Snowflake (3PMSF) designation—another key assurance for drivers.

“Winter weather is unpredictable; drivers need tires that they can be confident are made with proven technology to get them where they need to go safely in even the most extreme conditions,” said Andrea Berryman, Director of Product Development at Cooper Tire. “With the addition of the new Discoverer^® Snow Claw^™ winter tires to the Cooper^® product lineup, truck and SUV drivers now have a tire option for extreme ice traction and excellent snow performance, which are essential for drivers to capably navigate extreme winter road conditions.”

The Discoverer^® Snow Claw™ tire will be available for Cooper Tire customers to order beginning in April and available to consumers in October.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.