Failure Case Study on Amazon China, 2019 - Chinese Consumers, Already Accustomed to Free & Rapid Deliveries from Local Players, Failed to see Value in Amazon's Offerings - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Failure Case Study: Amazon China" report has been added to ResearchAndMarkets.com's offering.

Failure Case Study: Amazon China

Summary

A global e-commerce giant that failed as it could not adapt to the tastes and preferences of Chinese consumers.

Amazon entered China through the acquisition of Joyo.com, China's largest online book-seller, in 2004.

With a market share of less than 1% even 15 years after its launch in the country, Amazon China failed to strike a chord with Chinese consumers and hence it decided to withdraw its online market place.

The company also failed to offer convenient shopping experiences.

Scope

• Amazon's strategy of bringing key aspects of the supply chain in-house led to escalation of operating costs.
• Price-sensitive Chinese consumers shunned Amazon's system of charging for delivery. Amazon China lagged behind JD.com and Alibaba in terms of delivery speeds as well.
• Owing to their extensive distribution network, powered by several smaller local logistic firms, these two Chinese counterparts offer delivery within one day, sometimes within a few hours.
• Amazon's Prime Day lacked the connection with consumers that Alibaba has been able to maintain.
• The company's key decision-makers in the US failed to understand Chinese consumers, which led to its downfall in China.

Reasons to buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Key Topics Covered:

• Introduction
• What?
• Why?
• Take-out
• Appendix

Companies Mentioned

• Alibaba
• Amazon
• Walmart
• Yihaodian
• WeChat
• ALOG Technology Logistics

For more information about this report visit https://www.researchandmarkets.com/r/llz09c