Thirstie Launches New Turn-key Solution, Thirstie Access, to Enable Online Purchases for Independent Alcohol Brands

 Conor McGregor’s Proper No. Twelve Irish Whiskey, RAMONA Wines and Ten to One Rum are the first brands now available for consumer purchase via the Thirstie Access solution

NEW YORK--()--Thirstie, the leader in ecommerce and logistics solutions for beverage alcohol brands, today announced the launch of its new turn-key solution, Thirstie Access, that allows independent alcohol brands to build, manage and grow its online storefronts within 24 hours, a first for the industry. Conor McGregor’s runaway success, Proper No. Twelve Irish Whiskey, along with RAMONA Organic Wine Spritzes and leading rum brand Ten to One, have partnered with Thirstie to be the inaugural alcohol beverage brands to use Thirstie Access.

With the introduction of Thirstie Access, the company is continuing to democratize the alcohol beverage industry by allowing independent alcohol companies to compete with marquee brands. This turn-key solution will provide access for brands to quickly build an industry compliant site and start selling in just 24 hours. Brands will have the ability to create customized storefronts using Thirstie’s drag-and-drop tool, without the need for a design or engineering resource. Brands leveraging Thirstie Access will also have access to Thirstie’s API integration, consumer data analytics, and the full retail fulfillment network. This new Thirstie solution is an alternative to Thirstie's existing Pro ecommerce solution.

“We couldn't be more excited to launch our new turnkey solution with Proper No. Twelve, RAMONA Organic Wine Spritzes and Ten To One Rum,” said Devaraj Southworth, CEO and Co-Founder of Thirstie. “Our technology has created a trusted and compliant ecosystem for brands to interact with consumers more directly.”

Previously, the three-tiered system in the U.S. has made it difficult for alcohol brands to interface directly with its consumers. Today, Thirstie has partnered with retailers in close to 50 cities that deliver spirits, wine, and beer on-demand, as well as scheduled delivery and shipping to consumers where permissible by law. In the last two months alone, Thirstie has empowered a number of brands to earn more than $3 million in sales.

Thirstie Access will empower Proper No. Twelve to be able to engage and sell to consumers through its website, a first for the brand’s U.S. consumers. Proper No. Twelve will be available for delivery for residents of California, New York, Kentucky, and fifteen other states across the country, with further expansion set for early 2020. RAMONA and Ten to One Rum (named one of 2019’s best rums) will also be among the first independent alcohol companies to utilize Thirstie Access – providing unprecedented direct access to create relationships with consumers.

We have had tens of thousands of consumers in America alone coming to our website, attempting to purchase Proper No. Twelve” said Nicole Austin, Marketing Manager at Eire Born Spirits. “Having a ‘Buy Now’ button on our site using the Thirstie Access technology will allow consumers to have bottles delivered directly to their homes ahead of the McGregor vs. Cerrone UFC fight on Saturday, January 18th.”

Ten to One is excited to be one of the first independent alcohol brands to be leveraging Thirstie Access,” shared Marc Farrell, CEO of Ten to One Rum and Former Vice President of Global Ecommerce at Starbucks. “Thirstie is giving us an easy to use, custom solution with full control on our site design, and more importantly, all of the data from purchases and the consumer experience. Thirstie Access has added another way to interact with and meet the demands of our consumers.”

At RAMONA, we’re all about creating unique and fun ways to engage with our consumers,” added Jordan Salcito, Founder and CEO of RAMONA Organic Wine Spritzes. “Thirstie Access’ autonomy and turnkey integration allows us to engage with consumers directly through our website. Before, we relied on third-party providers and solutions which took away from our direct connection with consumers. We’re excited to bring RAMONA straight to people’s fridges through our own website.”

Over the next few months, Thirstie Access will be in use by an extensive list of liquor brands across the spectrum, including Tanteo, a leading tequila brand, plus, Corbin Cash Distillery, Balls Vodka, Cotswolds Distillery, Oliver Lane Whiskey, and Pinhook Bourbon.

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About Thirstie

Thirstie, the leading technology and logistics solution for alcohol brands, founded by Devaraj Southworth and Maxim Razmakhin, helps to power transactions through a robust API and expansive retail network. The Thirstie platform also provides brands with transparency into all data, consumer insights analytics and ROI to improve performance marketing. Thirstie has seen rapid growth since launching in 2014, boasting clients such as Dom Perignon, Moët Hennessy, Clos19, Beam Suntory, Maker’s Mark, Proper No. Twelve, Anheuser-Busch InBev and Drinkworks. Headquartered in New York City, the e-commerce company opened a development center in Buenos Aires, Argentina, in 2018. For more information about Thirstie, please visit


Grant Waldvogel


Grant Waldvogel