LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its recent engagement which examines the role of customer journey analytics in the insurance industry. The case study aligns perfectly with Quantzig’s commitment to helping its clients reduce attrition and improve customer satisfaction through better data and insights.
Leveraging customer journey analytics is crucial to analyzing customer behavior, identifying friction points, and driving CX. Request a FREE proposal to gain in-depth insights into our portfolio of customer analytics solutions.
Insurance service providers these days invest a lot of time and resources in tracking and analyzing their customers’ journeys. But this often leads to a wastage of resources and inaccurate analysis of customer behavior. To tackle this challenge insurance service providers are now leveraging analytics methodologies to drive down attrition and improve satisfaction rates. In this scenario, the client- an insurance service provider faced a similar challenge that curtailed their ability to collate customer data sets from multiple touchpoints. They were looking to leverage customer journey analytics to find ways to enhance business decisions.
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Key Questions Answered
1. How can customer journey analytics help improve customer satisfaction?
2. How can customer journey analytics help spot trends in real-time?
3. What are the steps involved in building a customer journey analytics platform?
According to Quantzig’s customer journey analytics experts, “With customer satisfaction increasingly becoming important for growth in the insurance sector, businesses must leverage solutions that help them place their customers at the heart of decision-making.”
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How Customer Journey Analytics Helped the Insurance Firm
1: Optimized interactions and conversations
2: Deployed dashboards for interactive data visualizations
3: Improved CX and conversion rate by 13%
As customer-centricity becomes crucial to thriving in a competitive business environment, such as the insurance industry, businesses of all sizes must deploy advanced customer journey analytics platform to analyze customer behavior and build stronger relationships.
Read the complete success story for comprehensive insights: http://bit.ly/2LNs7Bb
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal