MINNEAPOLIS--(BUSINESS WIRE)--America’s favorite cereal is adding happy heart shapes to Honey Nut Cheerios and original yellow-box Cheerios to help bring the heart health conversation to the forefront in a fun, light-hearted way. Just in time for the start of the new year, the limited-edition boxes will contain heart shapes along with the iconic “O”.
With more than 100 million Americans having some form of heart disease, Honey Nut Cheerios understands how important heart health is, and has changed the shape of its iconic “O’s” for the first time ever.
“Honey Nut Cheerios is on a mission to inspire happy hearts,” said Liz Mascolo, vice president, marketing for Cheerios. “We want to remind people that living a heart-healthy lifestyle can be joyful, easy and delicious, and Honey Nut Cheerios can help to fuel that journey. We hope the new heart shapes not only put a smile on people’s faces but inspire them to find new, fun ways to take care of their hearts.”
To help inspire Americans to live a happy, heart-healthy lifestyle, Honey Nut Cheerios is encouraging people to adopt simple, fun behaviors that get them active like walking the dog, playing with grandkids, or joining a group fitness class. And of course, eating three grams of soluble fiber daily from whole grain oat foods, like Honey Nut Cheerios, which can help lower cholesterol as part of a heart-healthy diet.
The new marketing campaign brings the importance of heart health to the forefront with a new commercial, box design, and social campaign. The new ad spot, which will debut later this month, features Buzz the Bee announcing the limited-edition Cheerios with happy heart shapes and touting the cereal's heart-healthy benefits.
The new, limited-edition, heart shapes have already begun to appear on store shelves in boxes of Honey Nut Cheerios and original yellow-box Cheerios and will be available nationwide in January leading into National Heart Health Month in February.
About General Mills
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2019 net sales of U.S. $16.9 billion. In addition, General Mills’ share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.