PAN Communications’ 2020 CMO Predictions Campaign Reveals Data Analysis and Content Overload as Key Marketing Challenges

Third annual campaign taps industry experts Ann Handley, Larry Kim, Brian Fanzo and others to share thought leadership for the coming year

BOSTON--()--PAN Communications, an integrated marketing and PR firm for B2B technology and healthcare brands, today announced the launch of its 2020 CMO Predictions campaign, an annual initiative that gathers predictions from industry leaders and brings together the marketing community to discuss priorities for the coming year. With over 20 participants, this year’s infographic displays top budget concerns, department challenges and emerging skillsets that some of the industry’s most prominent experts believe will impact the marketing landscape.

The third annual CMO Predictions campaign brings a new level of expertise and an even deeper understanding of the marketing industry to help marketers prepare for the coming year. Consistent themes include the continued focus on content marketing as a driver of engagement, customer experience and ultimately the support of sales efforts and lead generation. Nearly 70% of respondents cited data or analytics in their predictions, highlighting the continued importance of data in evaluating marketing efforts and improving content marketing strategies. Other priorities included employee and customer advocacy, and how implementing advocacy programs will bring new levels of trust and awareness.

In addition to the participants mentioned above, this year’s predictions stem from keynote speakers, authors, consultants and experts across a variety of marketing disciplines. A few of these include:

  • Tamara McCleary, Chief Executive Officer,
  • Michael Brenner, Chief Executive Officer, Marketing Insider Group
  • Lee Odden, Chief Executive Officer, TopRank Marketing
  • Mark Schaefer, Executive Director, Schaefer Marketing Solutions
  • Gini Dietrich, Founder and Author, Spin Sucks
  • Matt Heinz, President, Heinz Marketing

PAN’s top priority when conducting outreach for this year’s predictions was to create a forum for discussion around upcoming trends and to provide marketers with the highest level of thought leadership from the industry’s most knowledgeable sources. The campaign’s reach and the firm’s ability to continue engaging with experts in the field further supports PAN’s mission to be a go-to resource for B2B brands seeking strategic integrated marketing and PR counsel.

About PAN

PAN Communications is a leading integrated marketing and PR agency servicing B2B tech and healthcare brands. Recently named “Tech Agency of the Year” and “Best Mid-Sized Agency to Work For” by Holmes Report in 2018, the firm has office locations in Boston, San Francisco, New York, Orlando and London. PAN supports customer growth journeys and helps B2B brands effectively scale by moving ideas that create compelling stories, drive intent and influence markets across all forms of media. The firm’s unique approach leverages its international presence while offering the agility and personalized service of a mid-sized agency for brands such as SAP, AppDirect, 8x8, Radial, MediaMath, Actian, Cogito and Maestro Health. PAN strives to help today’s modern marketers by integrating a combination of services to better engage with target audiences and move markets. For more information visit our website at, follow us on Twitter (@PANcomm) or call 617.502.4300.


PAN Communications
Ashley Thon, 617-502-4300

Release Summary

CMOs and Marketing Influencers Predict Challenges and Opportunities for the Industry in 2020


PAN Communications
Ashley Thon, 617-502-4300