DUBLIN--(BUSINESS WIRE)--The "Advertising, Public Relations, And Related Services Global Market Forecast To 2022" report has been added to ResearchAndMarkets.com's offering.
Global Advertising, Public Relations, and Related Services Market Forecast to 2022 provides strategists, marketers and senior management with the critical information they need to assess the global advertising, public relations, and related services market.
The advertising, public relations and related services market consists of the sales of advertising, public relations and related services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.
Where is the largest and fastest growing market for the advertising, public relations, and related services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Advertising, Public Relations, And Related Services market global report from the author answers all these questions and many more.
Western Europe was the largest region in the global advertising, public relations, and related services market, accounting for 32% of the market in 2018. North America was the second largest region accounting for 31% of the global advertising, public relations, and related services market. Africa was the smallest region in the global advertising, public relations, and related services market.
Companies in the advertising, public relations and related services market are using events and occasions to increase consumer reach and brand awareness. This includes events such as presidential elections, festivals, sports events such as Olympics and FIFA, or even releases of high budget movies. Use of advertisements, discounts and sales, in such relevant events is expected to add more than $6 billion to the global advertising market in 2017 adding about 1.1% to the year's growth rate for global advertising expenditure.
For instance, in 2014, Walmart introduced limited edition toys during the holiday season before the release of the year's most awaited movie Star Wars: The Force Awakens. The company also tried to drive sales keeping its stores open 24 hours to host special midnight events .
Key Topics Covered:
1. Executive Summary
2. Report Structure
3. Advertising, Public Relations, And Related Services Market Characteristics
3.1. Market Definition
3.2. Key Segmentations
4. Advertising, Public Relations, And Related Services Market Product Analysis
4.1. Leading Products/ Services
4.2. Key Features and Differentiators
4.3. Development Products
5. Advertising, Public Relations, And Related Services Market Supply Chain
5.1. Supply Chain
5.2. Distribution
5.3. End Customers
6. Advertising, Public Relations, And Related Services Market Customer Information
6.1. Customer Preferences
6.2. End Use Market Size and Growth
7. Advertising, Public Relations, And Related Services Market Trends And Strategies
8. Advertising, Public Relations, And Related Services Market Size And Growth
8.1. Market Size
8.2. Historic Market Growth, Value ($ Billion)
8.2.1. Drivers Of The Market
8.2.2. Restraints On The Market
8.3. Forecast Market Growth, Value ($ Billion)
8.3.1. Drivers Of The Market
8.3.2. Restraints On The Market
9. Advertising, Public Relations, And Related Services Market Regional Analysis
9.1. Global Advertising, Public Relations, And Related Services Market, 2018, By Region, Value ($ Billion)
9.2. Global Advertising, Public Relations, And Related Services Market, 2014 - 2022, Historic And Forecast, By Region
9.3. Global Advertising, Public Relations, And Related Services Market, Growth And Market Share Comparison, By Region
10. Advertising, Public Relations, And Related Services Market Segmentation
10.1. Global Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2014 - 2022, Value ($ Billion)
10.1.1. Advertising Agencies
10.1.2. Promotional Products
10.1.3. Public Relations
10.1.4. Direct Mail Advertising
10.1.5. Billboard & Outdoor Advertising
10.1.6. Media Buying Agencies And Representative Firms
10.1.7. Print Advertising Distribution
11. Advertising, Public Relations, And Related Services Market Metrics
11.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2014 - 2022, Global
11.2. Per Capita Average Advertising, Public Relations, And Related Services Market Expenditure, 2014 - 2022, Global
Companies Mentioned
- WPP PLC
- Omnicom Group
- Publicis Groupe SA
- Dentsu Inc
- Interpublic Group of Companies Inc
For more information about this report visit https://www.researchandmarkets.com/r/aafr5
