MIAMI--(BUSINESS WIRE)--The Whole Coffee Company industry-leading innovators who have developed technology to unlock the whole coffee bean for broad new food categories, announce that the award-winning brand nudge.™ is now available to consumers nationwide by way of their visually-stirring website, eatnudge.com.
In making the announcement, David G. Burke CEO of The Whole Coffee Company, said the company is energized by the response to its whole bean technology which provides superior new taste experiences, sustained performance benefits by way of whole bean caffeine™, a better nutritional option via less calories and sugar than chocolate, and consumer satisfaction from zero waste.
Strong demand from consumers in test markets for the nudge.™ coffee bars and nudge.™ coffee butter made the timing right to launch. “What we’ve learned recently is this--there is an unmet desire for nudge.™ coffee butter from savvy and smart women and men who have aged-out of hazelnut spreads,” said Burke. “I saw first-hand the response to a group of test consumers who were loyal to the leading hazelnut product. All of them—100%--in a blind test preferred the incredible taste experience of our no nut, no chocolate, 100% whole bean nudge.™ coffee spread.” Burke added that nudge.™ coffee bars are also available on-line and are a material advancement over common chocolate. With fewer calories, no added sugar, no GMOs, no waste, nut & soy free, gluten-free, nothing artificial, each nudge.™ coffee bar also meets the keto standard.
Leading the on-line efforts and the creation of the beautiful eatnudge.com site is Steve Barton, SVP and Chief E-comm officer. Barton’s previous leadership experience in the hazelnut spread and chocolate industries gives him an informed perspective on the nudge.™ brand. “The nudge.™ brand has many more usage occasions than brands from the ‘60s. Truly innovative new food categories that pull tomorrow into today are rare. I thank our many excited consumers who got us to this point and make a promise to anyone who tries nudge.™ --you will love it,” added Barton.
ABOUT THE WHOLE COFFEE COMPANY
The Whole Coffee Company uses 100 percent of the coffee bean to make an array of edible coffee consumer products. It is comprised of industry-leading coffee development team launching a coffee revolution to rapid scale. The company continues to focus on new breakthroughs in the science of coffee bean research and development, and socially responsible applications of a precious global commodity. Utilization of the whole coffee bean means the environmentally friendly process can reduce coffee raw material costs by more than 30 percent, and create significantly less waste, results unprecedented in the coffee industry. The Whole Coffee Company’s wall-to-wall in Grocery™ concept will cover the six primary aisles in the grocery store, including frozen foods, salty snacks, ready-to-drink beverages, cookies, coffee and confectionery products.