DURHAM, N.C.--(BUSINESS WIRE)--First, an intelligent coaching platform for the real estate market, today introduced a major enhancement to its First mobile application — Personal Network Efficiency™. Personal Network Efficiency completes the sales funnel - reporting how much listing business has actually been won and lost. To achieve this, the First app is the only platform that maps agent’s contacts to the property they own and then connects this to real-time MLS listing data to provide agents with visibility into the listing activity of their personal networks.
“Personal relationships are an agent’s most important asset, and on average, agents are missing 80% of the deals from people in their own relationship network,” said Mike Schneider, CEO for First. “With our contact cleanup and enhancement and the Personal Network Efficiency metric, we are giving agents a tool to track their network and win more deals every year. In its initial launch, we’ve observed as many as 5 to 9 additional deals per year.”
First continues to provide agents with enhanced tools to build and strengthen relationships with their personal network and win more listings. The First mobile app makes it easy for agents to identify likely sellers, optimize their workflow, and stay top of mind to win new business. Agents that sign up for First now get a more streamlined and complete contact database with the addition of hundreds of property addresses, social media profiles, and flagging of real estate agents in their database. For the first time, agents can quantify the business occurring across their entire personal network, illustrating both their potential business and missed opportunities, providing a “report card” of their levels of success.
“As a brokerage, we are always looking for ways to help our agents become more successful. First is the only product we have seen that not only helps agents identify likely sellers and engage them more effectively through the sales process but also backs it up with a way to measure effectiveness. Personal Network Efficiency has become a core metric for sales motivation, retention, and recruitment for our firm,” added Kendall Bonner, Broker/Owner of RE/MAX Capital Realty, in Tampa, FL.
Founded in 2016, First is a technology company that leverages data science, machine learning and human interaction to help real estate professionals better leverage the value of their network. First's software is currently used by top real estate brokers at more than 200 companies nationwide. For more information, visit https://www.first.io/.