ALISO VIEJO, Calif.--(BUSINESS WIRE)--PCMA, the pioneer and leading voice in Non-Bank Private Client Lending, today announced a new television campaign highlighting Private Client Lending for mass affluent and high net-worth households. The campaign will begin the week of Nov 11th and concentrate on top tier business and lifestyle channels that cater to this high capacity community.
“PCMA Private Client is working hard to get the MAI and HNWI back into the markets by rebuilding trust in the financial system, innovating credit to meet their modern needs and to help heal the credit markets by reintroducing this premier credit class back into our risk portfolios,” said John R. Lynch, CEO and Founder of PCMA. “Our advertising campaign is another step towards awareness and bringing this elite class back into the financial system.”
PCMA believes the MAI and HNWI opportunity in the Expanded Prime NQM (Private Client) category is hundreds of billions of dollars per year or more. Our objective in this market segment is to rebuild trust in the financial system after being pushed into the credit blind spot and provide liquidity to the market segment that not only matches their achievements but meets the needs of the modern economy.
In California alone, since 2010 we have had nearly $153 billion dollars in buy-side transactional sales with no financing present at time of sale on primary and second homes residences in the price range of $750K - $5MM. This is a staggering amount of transactional volume removed out of the market, on such a small sample of the total market due to overregulation and distrust in the system.
PCMA’s television advertising campaign, is part of a larger integrated and omni channel marketing strategy consisting of broadcast, digital, print, social and data marketing campaigns.
PCMA is the leading non-bank private client lending organization serving the needs of their mass affluent and high net worth clientele. PCMA offers qualified individuals and institutions bespoke lending solutions across all major residential asset classes. PCMA is a diversified financial enterprise offering private client solutions through a direct to consumer and distributed retail business model. PCMA strives to build trusting and enduring relationships by putting clients and professional partners at the center of all they do. PCMA is headquartered in Orange County, CA. Additional information is available at www.pcma.us.com.