Senior Amazon Advertising Executive Joins Teikametrics

BOSTON--()--Teikametrics, the Retail Optimization Platform (ROP) that helps brands and sellers accelerate profitable sales growth on Amazon, today announced that it has hired Srini Guddanti, a veteran Amazon executive who helped grow the retail site’s digital advertising operations into a $10+ billion business, as its new chief product officer (CPO).

Throughout his 14-year tenure at Amazon, Guddanti held leadership roles across every crucial function of the company’s e-commerce ecosystem, from retail finance, to Amazon Prime, to Fulfillment by Amazon (FBA). Starting in 2016, Guddanti served as Director of Worldwide Sponsored Ads Growth & Customer Success at Amazon, working directly with Paul Kotas, SVP of Worldwide Advertising, to accelerate global adoption of Amazon’s Sponsored Products ads. While in this role, Guddanti managed a global team of 700+ employees across 11 countries.

“Srini played a pivotal role in turning Amazon’s Sponsored Ad business into the company’s second fastest-growing business unit,” said Alasdair McLean-Foreman, CEO of Teikametrics. “With Srini’s deep, long-standing knowledge of Amazon’s ad products and retail ad marketplaces, he is the perfect person to lead Teikametrics’ product team as we expand our functionality and market reach.”

As Teikametrics’ CPO, Guddanti will apply his decade of e-commerce insider knowledge to guide the company’s evolving product roadmap and drive continued marketplace advertising success for brand owners across all channels and platforms. This is particularly important given Amazon’s ongoing shift towards third-party sales, leading the retail site to forge partnerships with technology companies that can support this broader ecosystem. Guddanti’s arrival, and his familiarity with Teikametrics from his tenure at Amazon, underscores that the Teikametrics approach aligns with Amazon’s vision for the future.

“In my time at Amazon, Teikametrics was noticeably out in front of the pack through its use of proprietary data to optimize ad purchases toward seller profitability,” Guddanti says. “It was this econometric approach, paired with great technology and Teikametrics’ extremely knowledgeable leadership team, that makes me incredibly excited to take this role. I’m looking forward to taking Teikametrics’ product to new heights as we help brands grow sales and market share across Amazon and beyond.”

About Teikametrics
Teikametrics’ Retail Optimization Platform (ROP) helps brands and agencies grow revenue and increase profitability on Amazon. Founded in 2013, Teikametrics uses proprietary econometrics and machine-learning data models designed to maximize profitability in a simple SaaS interface. Teikametrics optimizes more than $6 billion in GMV across thousands of sellers around the world, with brands including Clarks, Razer, Power Practical, Zipline Ski, and Mark Cuban’s Brands trusting Teikametrics to unlock the full potential of their selling and advertising on Amazon.

For more information visit


Andrew Waber, 855-846-2677

Release Summary

Teikametrics today announces that it has hired Srini Guddanti, a veteran Amazon executive, as its new chief product officer (CPO).


Andrew Waber, 855-846-2677