SEATTLE--(BUSINESS WIRE)--Changepoint today gave customers at its annual conference an intimate glimpse at a refreshed brand identity and previewed forthcoming product innovations that seamlessly close the gap between strategy and execution in order to helps its customers achieve positive business outcomes. The new brand elements include a refreshed logo, a new company website and a renewed focus on use cases and solutions.
“We are committed to continuous innovation in our products and services and over the last three years our company has undergone a dramatic transformation. We’re excited to share the fruits of that labor with the release of our new brand identity and previewing exciting new functionality,” explained Changepoint CEO, Matt Scheuing. “Through these transformations we will be able to help our customers drive better business outcome by empowering them to adapt to changing business priorities.”
With this update, the company will begin focusing on use cases of which its solutions serve rather than leading with the products and functionality it offers. These use cases include project portfolio management, new product development, strategy and enterprise transformation, enterprise architecture, and services delivery. By aligning the brand under a set of use cases, customers will be able to more simply identify the solution they need based on their unique set of challenges.
“We are proud of our rich history so we will continue to refer to our well-known product names in pockets while we continue to evolve the brand,” Changepoint vice president of marketing, Sonia Martinez, expounded. “As the lines between our products continue to blur, it’s important that our brand reflects the comprehensive set of use cases that our suite of solutions handle, and I’m thrilled that our customers got the first look.”
To see the new brand identity and to learn about Changepoint’s solutions, please visit the website or meet with the team at Technology & Services World (TSW) in Las Vegas from October 21-23. The product innovations shown to customers today are in private preview, more information will be available closer to general availability in the coming months. If you are a current Changepoint customer and are interested in hearing more about new functionality, please contact your Changepoint success manager.
About Changepoint: Hundreds of global customers use Changepoint solutions to reduce inefficiency and risk while accelerating the right strategic outcomes with greater business transparency by seamlessly connecting strategy to execution. Changepoint has a rich history as a proven market leader in project portfolio management (PPM) and professional services automation with product offerings that span PPM, new product development, strategy and enterprise transformation, enterprise architecture, and services delivery. Achieve better business outcomes at www.changepoint.com.
