The Top 100 list, published annually, is the industry’s defining guide to the agency landscape and features companies both large and small. Since being named an MM&M Top 100 Agency last year, Continuum Clinical has undergone a rebrand, moving away from identifying solely as a “patient recruitment and retention company” to the broader identifier “clinical trial enrollment company”. Continuum has always functioned as an integrated company, but externally had been communicating its service offerings as distinct capabilities. Re-articulating its service offerings to better match how it had been functioning opened the door to a rebrand that included a new creative look and feel. This past year Continuum has seen a revenue growth of almost 8%, from $23.5 million in 2017 to $25.3 million in 2018.
“We are so proud to be included in this year’s MM&M Top 100 Agencies, making this the second time we have been named,” said Neil Weisman, president of Continuum Clinical. “We have long been an integrated company, but our integrated value wasn’t properly reflected externally. Investigating that misalignment led us to accurately articulate how we describe ourselves and allowed us to project our internal vision externally.”
Continuum also moved its Advocacy and Diversity & Inclusion team into the center of its integrated strategy and planning process. This move has helped assure the patient voice is incorporated at the initial step leading to the creation of more empathetic patient recruitment campaigns that successfully enroll clinical trials and improve ROI.
You can read more about Continuum Clinical in its Top 100 Agencies profile from MM&M.
About Continuum Clinical
Continuum Clinical is a global clinical trial enrollment company, providing fact-based patient recruitment solutions that deliver results. With over twenty-five years of experience, Continuum Clinical provides sponsors and CROs with patient recruitment and retention planning, study and site support, patient recruitment campaigns, patient advocacy and diversity & inclusion services, retention solutions, and reporting and analytics. We specialize in identifying and solving challenges that can impact successful clinical trial enrollment, from protocol development through study completion. Headquartered in the US, Continuum Clinical has more than 140 employees in the US and Europe and an expanded network of resources worldwide.