Retail Analytics Market: Global Drivers, Trends, and Forecast to 2021 -

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Overview of the Global Retail Analytics Market

According to the author, the global retail analytics market will grow at a rate of over 18% during the forecast period 2019-2025 and will be valued more than $9.5 billion by 2025. The market for retail analytics is predominantly driven by the rising adoption of IoT, Wi-Fi, and RFID tags as well as the increasing adoption of advanced technologies such as cloud-based analytics for decision-making. For instance, Sephora, a French beauty product retailers have deployed video analytics technology to monitor customer behavior in real-time. The company is installing AXIS cameras in its stores to count customers and their movement pattern within the space.

According to the retail analytics market analysis, North America accounted for the largest share of the global retail analytics market in 2018. With the presence of the highest number of technology innovators and increasing adoption of retail analytics by the retail corporations to enhance customer's buying experience, this region is expected to dominate the market during the forecast period. The Asia Pacific region is expected to witness the fastest growth rate due to rising adoption of retail analytics solutions for reforming the retail landscape during the forecast period.

Retail Analytics Market Competitive Analysis and Key Vendors

The report covers and analyzes the global retail analytics market. Major vendors across different verticals are increasingly developing products and investments in this market, and as a result, the retail analytics market is expected to grow at a good pace in the coming years. The key players in the retail analytics market are adopting various organic as well as inorganic growth strategies such as mergers & acquisitions, collaborations & partnerships, joint ventures, and few other strategies to gain a competitive advantage in the market.

Retail Analytics Market Research Benefits

The report provides an in-depth analysis of the retail analytics market. Retail analytics enable retailers to understand customer demand time through open management of products and resources in real-time. The technology helps in optimizing inventory management and identification of buying pattern. However, the high cost of deployment, as well as the inability of workforce to understand the behavior of customers, will create a challenging environment for the retail analytics market growth.

The growing adoption of new-age technologies such as AI and their integration with various software solutions is rapidly being adopted among brick and mortar retailers for an omnichannel retail approach. This adoption is resulting in enhanced customer retail experience as well as predicting customer demand in real-time. Sephora, a beauty retailer, introduced the omnichannel expansion of its new brick and mortar connected boutique in the US, facilitated with mobile-enabled experiences such as browsing products on retail iPad stations and providing customized digital makeover suggestions over emails to customers.

Retailers across the globe will increasingly adopt retail analytics and shift towards new-age retailing techniques from traditional brick and mortar models. Rapid embracement of technological advances such as AI, cloud, and others are driving the demand for retail analytics. Additionally, business expansion by retailers is also boosting the adoption of retail analytics solutions.

Key Topics Covered:

1 Executive Summary

1.1 Synopsis of Key Findings

2 Industry Outlook

2.1 Overview

2.2 Key Industry Trends

3 Market Snapshot

3.1 Total Addressable Market

3.2 Segmented Addressable Market

3.2.1 PEST Analysis

3.2.2 Porter's Five Force Analysis

3.3 Related Markets

4 Market Characteristics

4.1 Market Evolution

4.1.1 Ecosystem

4.2 Market Trends and Impact

4.3 Value Chain Analysis

4.4 Market Segmentation

4.5 Market Dynamics

4.5.1 Market Drivers

4.5.2 Market Restraints

4.5.3 Market Opportunities

4.5.4 DRO Impact Analysis

5 Retail Analytics Market By Organization Size- Market Size and Analysis

5.1 Overview

5.1.1 SMEs

5.1.2 Large Enterprises

6 Retail Analytics Market By Deployment- Market Size and Analysis

6.1 Overview

6.1.1 On-Premise

6.1.2 Cloud-based

7 Retail Analytics Market By Business Process - Market Size and Analysis

7.1.1 Accounting and Finance

7.1.2 Marketing

7.1.3 Sales

7.1.4 Others

8 Retail Analytics Market By Application - Market Size and Analysis

8.1.1 Pricing

8.1.2 Merchandising

8.1.3 Customer Engagement

8.1.4 Inventory

8.1.5 Others

9 Market Segmentation By Region - Market Size and Analysis

9.1 Overview

9.2 North America

9.2.1 US

9.2.2 Canada

9.3 Europe

9.3.1 UK

9.3.2 Germany

9.3.3 RoE

9.4 APAC

9.4.1 China

9.4.2 Japan

9.4.3 India

9.4.4 RoAPAC

9.5 RoW

9.5.1 MEA

9.5.2 Latin America

10 Competitive Landscape

10.1.1 Competitor Analysis

10.1.2 Product/Offerings Portfolio Analysis

10.1.3 Market Developments

10.1.4 Mergers & Acquisitions (M&A), Expansions, and Partnerships

10.1.5 Business Restructuring

10.1.6 Product Launches & Exhibitions

11 Vendor Profiles

11.1 BRIDGEi2i

11.1.1 Analyst Opinion

11.1.2 Business Analysis

11.2 IBM

11.3 Happiest Minds

11.4 Capillary Technologies

11.5 IntelliVision

11.6 Microsoft

11.7 MicroStrategy

11.8 Oracle

11.9 SAP

11.10 Visual BI Solutions

11.11 Zebra Technologies

11.12 Fujitsu

12 Companies to Watch for

13 Annexure

13.1 Report Scope

13.2 Market Definition

13.3 Research Methodology

13.3.1 Data Collation & In-house Estimation

13.3.2 Market Triangulation

13.3.3 Forecasting

13.4 Study Declarations

13.5 Report Assumptions

13.6 Stakeholders

13.7 Abbreviations

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900