DUBLIN--(BUSINESS WIRE)--The "Retail Analytics Market - Global Drivers, Trends, and Forecast to 2021" report has been added to ResearchAndMarkets.com's offering.
Overview of the Global Retail Analytics Market
According to the author, the global retail analytics market will grow at a rate of over 18% during the forecast period 2019-2025 and will be valued more than $9.5 billion by 2025. The market for retail analytics is predominantly driven by the rising adoption of IoT, Wi-Fi, and RFID tags as well as the increasing adoption of advanced technologies such as cloud-based analytics for decision-making. For instance, Sephora, a French beauty product retailers have deployed video analytics technology to monitor customer behavior in real-time. The company is installing AXIS cameras in its stores to count customers and their movement pattern within the space.
According to the retail analytics market analysis, North America accounted for the largest share of the global retail analytics market in 2018. With the presence of the highest number of technology innovators and increasing adoption of retail analytics by the retail corporations to enhance customer's buying experience, this region is expected to dominate the market during the forecast period. The Asia Pacific region is expected to witness the fastest growth rate due to rising adoption of retail analytics solutions for reforming the retail landscape during the forecast period.
Retail Analytics Market Competitive Analysis and Key Vendors
The report covers and analyzes the global retail analytics market. Major vendors across different verticals are increasingly developing products and investments in this market, and as a result, the retail analytics market is expected to grow at a good pace in the coming years. The key players in the retail analytics market are adopting various organic as well as inorganic growth strategies such as mergers & acquisitions, collaborations & partnerships, joint ventures, and few other strategies to gain a competitive advantage in the market.
Retail Analytics Market Research Benefits
The report provides an in-depth analysis of the retail analytics market. Retail analytics enable retailers to understand customer demand time through open management of products and resources in real-time. The technology helps in optimizing inventory management and identification of buying pattern. However, the high cost of deployment, as well as the inability of workforce to understand the behavior of customers, will create a challenging environment for the retail analytics market growth.
The growing adoption of new-age technologies such as AI and their integration with various software solutions is rapidly being adopted among brick and mortar retailers for an omnichannel retail approach. This adoption is resulting in enhanced customer retail experience as well as predicting customer demand in real-time. Sephora, a beauty retailer, introduced the omnichannel expansion of its new brick and mortar connected boutique in the US, facilitated with mobile-enabled experiences such as browsing products on retail iPad stations and providing customized digital makeover suggestions over emails to customers.
Retailers across the globe will increasingly adopt retail analytics and shift towards new-age retailing techniques from traditional brick and mortar models. Rapid embracement of technological advances such as AI, cloud, and others are driving the demand for retail analytics. Additionally, business expansion by retailers is also boosting the adoption of retail analytics solutions.
Key Topics Covered:
1 Executive Summary
1.1 Synopsis of Key Findings
2 Industry Outlook
2.1 Overview
2.2 Key Industry Trends
3 Market Snapshot
3.1 Total Addressable Market
3.2 Segmented Addressable Market
3.2.1 PEST Analysis
3.2.2 Porter's Five Force Analysis
3.3 Related Markets
4 Market Characteristics
4.1 Market Evolution
4.1.1 Ecosystem
4.2 Market Trends and Impact
4.3 Value Chain Analysis
4.4 Market Segmentation
4.5 Market Dynamics
4.5.1 Market Drivers
4.5.2 Market Restraints
4.5.3 Market Opportunities
4.5.4 DRO Impact Analysis
5 Retail Analytics Market By Organization Size- Market Size and Analysis
5.1 Overview
5.1.1 SMEs
5.1.2 Large Enterprises
6 Retail Analytics Market By Deployment- Market Size and Analysis
6.1 Overview
6.1.1 On-Premise
6.1.2 Cloud-based
7 Retail Analytics Market By Business Process - Market Size and Analysis
7.1.1 Accounting and Finance
7.1.2 Marketing
7.1.3 Sales
7.1.4 Others
8 Retail Analytics Market By Application - Market Size and Analysis
8.1.1 Pricing
8.1.2 Merchandising
8.1.3 Customer Engagement
8.1.4 Inventory
8.1.5 Others
9 Market Segmentation By Region - Market Size and Analysis
9.1 Overview
9.2 North America
9.2.1 US
9.2.2 Canada
9.3 Europe
9.3.1 UK
9.3.2 Germany
9.3.3 RoE
9.4 APAC
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 RoAPAC
9.5 RoW
9.5.1 MEA
9.5.2 Latin America
10 Competitive Landscape
10.1.1 Competitor Analysis
10.1.2 Product/Offerings Portfolio Analysis
10.1.3 Market Developments
10.1.4 Mergers & Acquisitions (M&A), Expansions, and Partnerships
10.1.5 Business Restructuring
10.1.6 Product Launches & Exhibitions
11 Vendor Profiles
11.1 BRIDGEi2i
11.1.1 Analyst Opinion
11.1.2 Business Analysis
11.2 IBM
11.3 Happiest Minds
11.4 Capillary Technologies
11.5 IntelliVision
11.6 Microsoft
11.7 MicroStrategy
11.8 Oracle
11.9 SAP
11.10 Visual BI Solutions
11.11 Zebra Technologies
11.12 Fujitsu
12 Companies to Watch for
13 Annexure
13.1 Report Scope
13.2 Market Definition
13.3 Research Methodology
13.3.1 Data Collation & In-house Estimation
13.3.2 Market Triangulation
13.3.3 Forecasting
13.4 Study Declarations
13.5 Report Assumptions
13.6 Stakeholders
13.7 Abbreviations
For more information about this report visit https://www.researchandmarkets.com/r/d27aaq
