CHICAGO--(BUSINESS WIRE)--tastytrade, Inc., the award-winning, innovative financial media company and parent to financial subsidiaries, tastyworks, Dough, Quiet Foundation, tastyworks Australia, and The Small Exchange, continues to demand and push for change, transparency, and fairness in the both the equity and derivatives marketplaces.
In January 2017, tastytrade announced the launch of tastyworks, its online broker offering superior state-of-the-art trading technology and industry-low rates that saved their customers hundreds of millions of dollars since launch. This disruption has proven positive for self-directed investors and has finally forced the realignment of the well-known online brokerage firms’ revenue streams.
This has immediately wiped out at least $21 billion in brokerage firm market cap valuations. tastytrade having built its value in the low-rate model has, if anything, increased in value with the validation.
“It’s about time this happened. Every self-directed investor wins with lower costs,” says Tom Sosnoff, Founder & co-CEO of tastytrade. “The naysayers are either clueless or conflicted. This is a huge win for consumers. The only unintended consequence is that the big online brokers will now be exposed for their poor content, dated high-latency technology and hidden advisory solicitations. It’s a new era for opportunists.”
Price comparison: https://tastyworks.com/pricing.html#compare
Kristi Ross, co-Founder & co-CEO of tastytrade adds, "Numerous financial firms have enjoyed excessive margins for years in the amount of tens of billions of dollars on the backs of investors. It’s time to give it back. tastytrade continues to be the strongest advocate and voice for the everyday retail investor. Our innovation is driven by empowering investors. We are pushing for better technology, know-how, guidance, education and even lower pricing.”
By the numbers:
- Over 20 million investors are impacted by this change.
- These recent changes now places over $2 billion dollars annually back in the hands of investors.
tastytrade’s ecosystem is all about driving change for the self-directed investor who doesn’t have a voice on Wall Street. There is a need to drive greater change in the financial services industry that focuses on benefiting the customer. It is about challenging the status quo and making sweeping changes. We believe pricing is just one of the first steps.
About tastytrade, Inc.
tastytrade is one of the most-watched online financial networks, engaging investors and traders across 165 countries with 8 hours of daily, live, cost-free and commercial free programming with over 100 million hours viewed and offers over 50 original segments for new and seasoned veteran traders. tastytrade’s data driven research-based content teaches a logical, mechanical approach to investing and identifying opportunities based on probability and volatility. Investors are continually challenged with financial math, humor and new market perspectives.
tastytrade is the parent company to tastyworks, a brokerage firm creating and leading a financial revolution for the do-it-yourself investor; Quiet Foundation, a data science-driven, fee-free investment advisory service; Dough, a mobile-first brokerage firm radically challenging the status quo and changing wealth creation; and is the lead innovator behind The Small Exchange and its mission to become the world's largest customer-centric futures exchange, bridging the futures product gap for investors of all sizes. tastytrade and its companies focus on empowering the individual investor through content, technology and know-how.