VANCOUVER, British Columbia--(BUSINESS WIRE)--Sunrise Soya Foods is the leading provider of high-quality tofu products in Canada. As one of the pioneers of soy foods, the company is renowned for bringing traditional and innovative tofu to the market, such as introducing organic, dessert and smoked tofu. Owned by the Joe family, Sunrise celebrates over 60 years of tofu making and growth with the opening of their third production facility. The new plant marks a significant milestone for both the company and the Joe family.
Demand for tofu continues to grow as more Canadians become interested in reducing their consumption of animal products and seek to substitute them with high-protein, non-meat and dairy-free alternatives. Canadian eating habits are changing, and so is their grocery shopping behaviour. According to Nielsen data, the meat and dairy alternatives category was one of the fastest growing fast-moving consumer goods (FMCG) categories in 2018. As Canada’s only tofu manufacturer that distributes nationwide, Sunrise is proud to be fulfilling the consumer demand for plant-based foods.
Being Canada’s largest tofu producer, Sunrise aims to increase public awareness around the health benefits of tofu as a nutritious and versatile ingredient. “We take pride in being the leader of quality soy products, as well as educating consumers about tofu and the creative ways it can be used in everyday recipes,” states Peter Joe, Chief Executive Officer at Sunrise. “It’s very exciting to see more people embrace tofu, and we would love to have Sunrise tofu in every fridge across Canada.”
“We own the top product in the market with our Sunrise Extra-Firm Tofu,” states Kala Patel, Vice President of Marketing, “We are proud to be the leading tofu brand in Canada, and this expansion allows us to keep pace with the demand for plant-based foods, which seems to grow more and more each year.”
At Sunrise, everything starts with non-GMO soybeans, and produced in Vancouver, Toronto and newly Delta. Sunrise brands included Sunrise, Soyganic and Mandarin. Products can be found across Canada in major grocery chains, natural health food stores, Asian independent supermarkets, produce wholesalers and in regions of the United States.
About Sunrise Soya Foods
Sunrise Soya Foods is the leading tofu manufacturer in Canada. Since 1956, the family-owned company has been a pioneer of healthy and delicious soy products. With operations in Ontario and British Columbia, Sunrise Soya Foods services hundreds of stores from coast to coast. CEO Peter Joe, continues the work of his parents, Leslie and Susan Joe, with the commitment to provide a variety of high quality and nutritious products, making it easy for consumers to Just Add Tofu™ to any meal. For more information, please visit www.sunrise-soya.com. Follow Sunrise Soya Foods on Facebook and Instagram.