DUBLIN--(BUSINESS WIRE)--The "Global Outdoor Advertising Industry - Procurement Market Intelligence Report" report has been added to ResearchAndMarkets.com's offering.
Organizations have increased their preference toward the use of billboards as it is a cost-effective OOH advertising medium and also offers a wider consumer reach. This is expected to be one of the key factors driving the growth of the global outdoor advertising market size during the forecast period.
This report provides actionable insights to improve source-to-contract cycle performance in the Global Outdoor Advertising Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
The report provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to the optimization of category spend.
Category driver
- Integration of digital billboards with the digital infrastructure in smart cities across the globe
- For a full, detailed list, view the report...
Category management strategy
- Assess service providers' resource utilization capabilities
- For a full, detailed list, view the report...
Procurement best practices
- Engage with service providers' that offer DOOH solutions
- For a full, detailed list, view the report...
Key questions answered in this report
- What are the market dynamics?
- What are the key market trends?
- What are the category growth drivers?
- What are the constraints on category growth?
- Who are the suppliers in this market?
- What are the demand-supply shifts?
- What are the major category requirements?
- What are the procurement best practices in this market?
Key Topics Covered
PART 01: Executive Summary
PART 02: Market Insights
- Global category spend
- Category spend growth
- Spend segmentation by region
- Regional spend dynamics
- Regional influence on global spend
- Regional spend opportunity for suppliers
PART 03: Category Pricing Insights
- Pricing outlook
- Supplier cost structure
- Outlook for input costs
- Total cost of ownership analysis
- Overview of pricing models
- Comparison of pricing models
- Supply chain margins
- Cost drivers impacting pricing
- Volume drivers impacting pricing
PART 04: Cost-Saving Opportunities
- Supplier-side levers
- Buyer-side levers
- Quantifying cost-saving opportunities
- Quantifying cost savings by negotiation strategies
PART 05: Best Practices
- Innovation and success stories
- Procurement excellence best practices
- Procurement best practices
- Sustainability practices
PART 06: Category Ecosystem
- Market favorability index for suppliers
- Competitiveness index for suppliers
- Buyer power
- Supplier power
- Threat of new entrants
- Threat of substitutes
- Buyer ecosystem
- Supplier ecosystem
PART 07: Category Management Strategy
- Category management objectives
- Supplier and buyer KPIs
- Outsourcing category management activities
- Risk management
PART 08: Category Management Enablers
- Procurement organization
- Category enablers
PART 09: Suppliers Selection
- RFx essentials
- Supplier selection criteria
- Service level agreement
- Incumbent supplier evaluation metrics
PART 10: Suppliers Under Coverage
- Overview
- Supplier positioning
- Profile: JCDecaux
- Profile: iHeartMedia
- Profile: Lamar Advertising Company
- Profile: OUTFRONT Media
- Profile: QMS Media
- Profile: PUBLICIS GROUPE
PART 11: US Market Insights
- Category spend in the US
- Price outlook
- Supplier cost structure in the US
- Margins of suppliers in the US
- Category cost drivers
- Category volume drivers
- Overview of best practices in the US
- Procurement best practices in the US
- US supply market overview
- Supplier positioning for the US
- Regional category risks
PART 12: Category Definition
- Category hierarchy
- Category scope
- Category map
For more information about this report visit https://www.researchandmarkets.com/r/hpeua4
