LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest customer segmentation analysis for a retail company. During the course of this engagement, the experts at Infiniti Research helped the client to efficiently devise targeted marketing and promotional campaigns by grouping them into various segments. Also, the study highlights how Infiniti’s retail customer segmentation analysis helped the client to curtail their marketing spend and elevate sales rate by 17%.
With major retail companies focusing on developing highly personalized customer experiences, it has become imperative for retailers to shift from traditional marketing approaches to a more personalized approach. This necessitates retail companies to leverage retail customer segmentation approaches to devise targeted marketing and sales initiatives to increase sales conversion and customer retention. Infiniti’s customer segmentation analysis solutions have helped companies across various sectors to break through the cluttered marketplace with a unique proposition.
Are you facing difficulties in identifying the most profitable customer segments and measuring the effectiveness of your marketing campaign? Our customer segmentation analysis can help. Request a free proposal today!
The business challenge: The client is a retail company based out of Germany. The client witnessed a gradual dip in their sales rate due to their inefficient sales and marketing strategies. They realized the need for personalized marketing initiatives to attract the target customer segment. Therefore, the client approached the experts at Infiniti Research to leverage their expertise in offering retail customer segmentation analysis.
With Infiniti’s retail customer segmentation analysis, the client also wanted to segment customers based on their engagement with the brand, categorize customers into various groups based on their spending and shopping patterns, and devise targeted marketing approaches to attract the most lucrative customer base.
Our customer segmentation analysis can help you gather detailed insights into your target market and build a loyal customer base by devising targeted marketing approaches. Contact us today.
The solution offered: By leveraging Infiniti’s expertise in offering retail customer segmentation analysis, the experts at Infiniti Research helped the client to gain detailed insights into their customers’ needs and requirements. Also, the experts helped the client to categorize their customers into various segments and devise targeted marketing strategies. This helped the client to efficiently engage with their customer segments and curtail the marketing spend. Furthermore, within the course of one year, the client was able to elevate their sales rate by 17%.
Infiniti’s retail customer segmentation analysis helped the client to:
- Enhance customer retention and brand loyalty
- Adapt to the current market requirements by understanding customers’ needs and demands
- Wondering how your business can benefit from our retail customer segmentation analysis? Request more information from our experts!
Infiniti’s retail customer segmentation analysis offered predictive insights on:
- Identifying lucrative customer segments and efficiently utilizing their marketing budget
- Identifying frequent customers and product with the highest demand
- Want to gain more insights into our services portfolio? Request free brochure.
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us