NEW YORK--(BUSINESS WIRE)--Ever since you dunked your hair in grape Kool-Aid, you’ve had a fascination with purple hair color. The good news is the once-kiddie hue is all grown up, thanks to modern hair color formulas like Matrix SOCOLOR Cult, which offers a wide range of sophisticated purple color effects. Here’s a selection of trending shades, proving that purple reigns!
Now that women’s soccer champ Megan Rapinoe is sporting the hue, lilac has emerged as the shade of power, confidence, excellence and inclusion. And when lilac is threaded through with tones of silver and periwinkle? Stand back. This is purple hair color designed for global domination! Keep it looking fresh with a purple shampoo that neutralizes unwanted warm tones and helps hair stay healthy and conditioned between color appointments. (Credit: @coryhoffmanhair)
Naturally dark hair colors get the royal treatment with a deep purple transformation. To show off this purple hair to perfection, apply natural-origin smoothing styling milk before blow-drying to polish and smooth your hair. (Credit: @jaymz.marsters)
Dusty periwinkle, blue and rose sections enliven an inky purple base color. Loose, elongated waves make the most of the colored panels. Use a flat iron to create this modern wave shape, omitting the ends to keep them straight. And always protect your color from fading by using a thermal protection spray with all of your hot tools. (Credit: @msnataliejean)
Elegant red violet and orchid hues combine to produce a standout purple hair color. Short haircuts are always enhanced by bold hair color—it adds drama and punch to simple shapes. If you’re opting for cool purple hair color, keep it vibrant and on-tone with twice-weekly applications of a blue- or purple-toned shampoo. (Credit: @amandaepsteinhair)
Cool, elegant and sultry, this design proves purple color can be sophisticated. Smoky purple is a lovely, deep and dusty violet tone that will change character in every light. Long, color-treated hair can be prone to breakage, especially on the ends where it’s especially fragile. A hair strengthening treatment reconstructs hair’s inner layers, and adds moisture, elasticity and shine. (Credit: @cxsglam)
About Matrix Professional
MATRIX, the leading professional hair care and hair color company in the United States, is part of Loreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Biolage, SOCOLOR, Color Sync, Logics, Light Master, Total Results, Style Link, Oil Wonders and Vavoom (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers). Visit Matrix.com for hairstyle and haircolor inspiration as well as MATRIX trends and tips! Professionals visit www.matrixprofessional.com for techniques, formulas, salon resources and much more!