MISSISSAUGA, Ontario--(BUSINESS WIRE)--Trix cereal is finally returning to Canadian store shelves for good after a long hiatus and will be available in the ‘90s Classic Trix Fruity Shapes! While Trix was brought back to Canada for some limited runs in the last few years, this is the first time it will be back on shelves permanently since 2005.
“Over the years, Trix has had a dedicated following with fans longing for their favourite cereal to return to their bowls. We heard them and are excited to bring back the iconic fruity shapes to add some joy to their breakfast,” said Fawad Farrukh, Associate Marketing Director for General Mills Cereal Canada. “People loved Trix cereal in the ‘90s, and today we’re delighted to not only bring it back to them, but also introduce it to a whole new generation of Canadians.”
Trix first debuted the fruity shapes in Canada in 1994, establishing its place in ‘90s pop culture history, especially among kids growing up in this era. Discontinued as a permanent item in 2005, Trix became available to Canadian fans only as a limited time offer up until its most recent run in 2016. This summer marks the official return of Trix cereal in its iconic fruity shapes to Canadian shelves and the 60th birthday the iconic Trix Rabbit!
Fortified with nine vitamins and minerals and made from whole grain, Classic Trix Fruity Shapes is the only fruity cereal with unique, fruity shape pieces in every mouthful. Trix is also a fun and delicious way to start the day with fruity flavours like raspberry red, lemony lemon, orangey orange, wildberry blue, grapity purple and watermelon. Classic Trix Fruity Shapes will be appearing on shelves in major retailers nationwide later this summer.
About General Mills Canada Corporation
Established in 1954, General Mills Canada Corporation is based in Mississauga, Ontario. The company is dedicated to serving the world by making food people love. Its most popular products include Cheerios* and Honey Nut Cheerios* cereals, Nature Valley* snacks, Yoplait® and Liberté* dairy products, and Old El Paso* Mexican products.