DENVER--(BUSINESS WIRE)--Fresh off raising $15 million in Series B funding to fuel its rapid growth, Denver-based FloWater today announces the appointment of Mike Derro as Chief Sales Officer (CSO). Incubated in Silicon Valley, FloWater, makers of new-tech water refill stations, has created a new pathway to safer, better-tasting and plastic-free drinking water with the world’s first multi-use system that replaces conventional water hardware AND plastic water bottles.
As a strategic thinker known for opening new markets and launching products across multiple segments, Derro will lead FloWater’s rapid, coast-to-coast expansion. “Our sales force and distribution partners will make it seamless for the businesses, fitness centers, hotels, schools, concert venues and other B2B partners that are making the switch away from plastic for their employees, guests and customers,” says Derro. Prior to FloWater, Derro served as Vice President of Sales at Serta Simmons Bedding.
“Mike’s terrific background in growing national accounts and developing sales organizations will be a key catalyst in our domestic expansion,” adds company Co-founder and CEO, Rich Razgaitis.
Connecting to any potable water line, FloWater Refill Stations extract up to 99.9% of all contaminants and harsh chemicals, including lead and chromium 6, and delivers fast-flowing, purified and chilled water that has also been oxygenated, alkalized and revitalized with electrolytes and trace minerals for better hydration. A coconut carbon filter ‘finishes’ the water for a better taste. FloWater is working with the likes of Google, Red Bull, prAna, Oneill, Play Station, Specialized Bikes, Alaska Airlines, YMCA and the Oakland International Airport, as well as with thousands of hotels, gyms, schools, and concert venues in nearly 50 states on a new drinking water experience—one without plastic waste and toxins. Since its launch in 2013, FloWater has eliminated the need for more than 100-million plastic water bottles. FloWater recently secured $15 million in Series B investment to fuel its growth.