Egypt outshines the rest of MENA in online retail sales growth
By 2022, B2C E-Commerce sales in the Middle East and North Africa (MENA) are projected to increase two-fold compared to 2019, according to forecasts. The two largest markets are Saudi Arabia and the UAE, while Egypt is leading in terms of the growth rate. Mobile shopping is one of the major drivers for online retail sales development in MENA, with more than one in two online consumers shopping with their mobile phones.
Electronics and fashion are the top products in MENA's B2C E-Commerce
The immense growth potential draws the attention of regional and international E-Commerce retailers to the Middle East and North Africa. Consumers also increasingly show interest in cross-border online shopping from global E-Commerce platforms such as AliExpress and Amazon. The leading product categories bought by MENA's digital buyers are electronics, fashion and health, and beauty items.
Questions Answered in this Report
- What are the largest B2C E-Commerce markets in MENA?
- What is the growth projection for B2C E-Commerce sales in MENA until 2022?
- Which factors contribute to the growth of online retail sales in the MENA countries?
- Which products and payment methods are preferred by online shoppers in this region?
- What are the most popular online shopping websites in the countries of MENA?
Key Topics Covered
1. Management Summary
B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 - 2022f
B2C E-Commerce Sales in MENA, by Saudi Arabia, the UAE, Rest of GCC, Egypt, Rest of MENA, and Total, in USD billion, 2017 - 2022f
B2C E-Commerce Indicators in MENA, including Online Shopper Penetration, in % of Internet Users, Annual Purchase Frequency, in Units, Spending per Basket, in USD and B2C E-Commerce Penetration, in % of Total Retail Sales, by the UAE, Saudi Arabia and Egypt in Comparison to the UK, China and USA, in %, 2017/2018
B2C E-Commerce Share of Total Retail Sales in MENA, by Saudi Arabia, the UAE, GCC and MENA, in %, 2017 & 2022f
Internet Penetration in MENA, in % of Individuals, by Selected Countries, 2017
Mobile Internet User Penetration in MENA, in % of Individuals, by Selected Countries, June 2018
Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2019f
Breakdown of Devices Used for Online Shopping in the Middle East, in % of Online Shoppers, February 2018
Share of Online Shoppers in the UAE, Saudi Arabia, Egypt and MENA Preferring Cash on Delivery, in %, 2018
Reasons for Preferring Cash on Delivery, in % of Online Shoppers, 2018
3. Saudi Arabia
3.3. Sales & Shares
3.4. Internet Users & Online Shoppers
- AliExpress Ltd.
- Amazon.com inc
- Avito Holding AB
- Dubizzle Ltd.
- eBay Inc.
- Hennes & Mauritz AB
- Jarir Marketing Co
- Jumia Technologies AG
- Mastercard Inc.
- Noon AD Holdings Ltd.
- OLX Inc.
- PayPal Inc.
- Sharaf DG LLC
- Shufersal Ltd.
- Souq.com FZ-LLC
- Visa Inc.
- Zara Holding B.V.
For more information about this report visit https://www.researchandmarkets.com/r/h11hud