A key factor driving the growth of the global cut flower packaging market size is the growing demand for modified atmospheric packaging. Modified atmospheric packaging helps modify the level of oxygen and carbon dioxide produced inside sealed cut flower packages, increasing their shelf life. End-users can also save time and money by using compact modified atmospheric packaging, as they help transport more packages in the truck when compared to other types of cut flower packaging. Such benefits are likely to propel the demand for modified atmospheric packaging, thereby, fueling the cut flower packaging market growth during the next five years.
As per Technavio, the emergence of smart packaging will have a positive impact on the market and contribute to its growth significantly over the forecast period. This global cut flower packaging market 2019-2023 research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.
Global cut flower packaging market: Emergence of smart packaging
Smart packaging is gaining immense popularity in the cut flower packaging industry as it helps in reducing product damage, increasing the shelf life of products and improving the traceability throughout the supply chain. Smart packaging employs the use of antimicrobial, anti-oxidation, nanotechnology-enabled packaging along with modern technologies such as advanced track and trace controls. Several vendors have started providing smart packaging as a value-added solution in the cut flower packaging industry. The growing prominence of smart packaging will drive the cut flower packaging market growth during the forecast period.
“Apart from the emergence of smart packaging, factors such as online sales of cut flower, and the emergence of sustainable packaging will have a significant impact on the cut flower packaging market worth during the forecast period,” says a senior analyst at Technavio.
Global cut flower packaging market: Segmentation analysis
This market research report segments the global cut flower packaging market by material (plastic, paper and paperboard, and others), and geographic regions (Europe, North America, APAC, MEA, and South America).
The European region led the cut flower packaging market in 2018, North America, APAC, MEA, and South America respectively. The growth of the cut flower packaging market in Europe can be attributed to the growing demand for sustainably produced cut flowers and the increasing cut flower sales at supermarkets. Supermarkets are considered the dominating sales channel for cut flowers across European countries.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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