DURHAM, N.C.--(BUSINESS WIRE)--Keen Decision Systems today announced Ellen Grantham has been named the company’s Chief Financial Officer (CFO). Grantham brings more than 15 years of business and financial services experience, with expertise in finance, as well as human resources and organizational development, for both large enterprises and high-growth, start-up entities.
“We are thrilled to have someone of Ellen’s caliber join the leadership team here at Keen. We know that Ellen’s vast experience as a CFO will be a valuable asset for the company as we accelerate market penetration with the recent investment by Spring Mountain Capital,” Keen’s CEO, Greg Dolan, said.
Prior to joining Keen Decision Systems, Grantham served as CFO of K4Connect where she was named a 2018 C-Suite Award Winner by the Triangle Business Journal for her outstanding work and contribution to the Triangle community. Grantham also was awarded 2016 CFO of the Year by the Triangle Business Journal.
“Part of what excites me about joining Keen is the opportunity to leverage my strengths and experience to offer a financial perspective for our customers, since the goal of the Keen platform is to help marketers make data-driven decisions in service of a financial goal,” Grantham said.
About Keen Decision Systems
Keen Decision Systems is a Durham, NC-based, software-as-a-service company whose unified marketing measurement and optimization platform helps marketers make dynamic, data-driven decisions to achieve the business’ financial goal. Named ClickZ’s 2019 Best Predictive Analytics Platform, Keen customers experience a 25 percent uptick in marketing contribution on average in year one. Connect: KeenDS.com, firstname.lastname@example.org. Follow us on Linked In and Twitter.