U.S. Bancorp Investments Survey: Majority Looking to Invest, but Awareness of Accessible Options Lags Behind

U.S. Bancorp Investments enhances features, lowers minimum investment and pricing for two platforms with goal of greater accessibility to professional financial advice and investing options

Automated Investor infographic (Graphic: Business Wire)

MINNEAPOLIS--()--U.S. Bancorp Investments today shared the results of a recent national survey** of consumers that examined their investing perceptions with results showing a need for greater awareness of accessible investing options. Among key findings, more than half of respondents (54 percent) indicated they wanted to invest or make changes to their investments but didn’t know how, and nearly three out of four (72%) replied that they didn’t believe they had the time or the money to spend on professional advice.

“It’s critical that we close that perceived advice gap. From investors who are just beginning to experienced investors, we want everyone to have access to the online investing tools they need to pursue their financial goals while also saving valuable time and money,” said Mark Jordahl, president of U.S. Bank Wealth Management.

In order to provide customers with more accessibility to investing advice and increased transparency in investing fees, U.S. Bancorp Investments has announced several changes to its online investing products, including a lowered minimum investment for Automated Investor, its digital investing product, to $5,000. In addition, the management fee has been reduced by half – to 0.24% annually – which equals $0.20 per $1,000 invested per month.

“Investment advice and options should be easy and convenient. For that reason, our team at U.S. Bancorp Investments is committed to delivering cost-effective, high-quality financial advice and investments that help meet the needs of customers,” said Jordahl.

Automated Investor Makes Professional Advice Accessible For More People
“Close to half of the survey respondents believed they did not have enough assets to seek professional advice,” said Gailyn Johnson, chief operating officer for U.S. Bank Wealth Management. “At the same time, 72 percent are not even aware of digital investing products. That’s a staggering statistic because options like Automated Investor make high-quality financial advice more accessible to more customers – not just the affluent.”

In addition to overcoming the perceived barrier of time and access, customers are looking for options to connect their investments to aspirational goals and life moments. Automated Investor customers now have the option to save for multiple near- and long-term goals –in addition to saving for retirement – such as purchasing a home, or just general investing with a goal of building wealth.

Once a goal has been selected and the profile assessment completed, Automated Investor helps take the guesswork out of online investing by automatically adjusting the customer’s portfolio as market conditions change. Portfolios are constructed by the investment professionals in the U.S. Bank Asset Management Group to help maintain a balanced mix of investments to help keep a portfolio on track toward achieving a specific goal.

“As easy as it is to use Automated Investor, even those who have grown up with technology want to talk to someone where investing is concerned. In our survey we found that 83% of millennials want human help when using online services that manage their investments for them,” continued Johnson. “We want to allow our clients to engage with us on their terms, so we’ve made it a priority to deliver digital tools backed by live human support.”

Digital Products for Experienced Investors
U.S. Bancorp Investments offers another digital investing solution for do-it-yourself investors, known as Self-Directed Brokerage. Customers who have the knowledge, desire and time to customize their own investments, can invest and trade with a self-directed brokerage account or start saving for retirement with a self-directed IRA. Using online trading and market research tools, customers can invest and trade stocks, options, mutual funds, Exchange Traded Funds (ETFs) and more. A self-directed account gives customers access to research and insights. As part of the updated offering and commitment to providing affordable investment solutions, U.S. Bancorp Investments is now offering 100 free trades per year for self-directed customers who have a Platinum® or Gold® Checking Package account with our affiliate U.S. Bank. ***

For information on self-directed brokerage accounts or to get started with Automated Investor, visit usbank.com/automatedinvesting.

About Wealth Management from U.S. Bancorp Investments U.S. Bancorp Investments provides a broad range of services to clients including retail brokerage, investment advisory services, financial planning and insurance through its representatives in 25 states and online. We believe in doing the right thing for our clients to help them at every life stage work toward their financial goals.

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For U.S. Bancorp Investments:
Investment products and services are available through U.S. Bancorp Investments, the marketing name for U.S. Bancorp Investments, Inc., member FINRA and SIPC, an investment advisor and a brokerage subsidiary of U.S. Bancorp and affiliate of U.S. Bank. Insurance products are available through various affiliated non-bank insurance agencies, which are U.S. Bancorp subsidiaries and affiliates of U.S. Bank. Products may not be available in all states. CA Insurance License# OE24641. Policies are underwritten by unaffiliated insurance companies and may not be available in all states.

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*Advisory fee is $0.20 per month for every $1,000 with a minimum investment of $5,000. This is equivalent to an annual advisory fee of 0.24%, billed quarterly.

**The U.S. Bank Mobile Money Management Survey was conducted online by Wakefield Research among 1,000 nationally representative U.S. adults between Feb. 27 and March 5, 2019. The margin of error was +/- 3.1%.

***Offer is for 100 free trades per calendar year (January 1 – December 31), with a U.S. Bancorp Investments Self-Directed Brokerage Account with e-delivery documents and have a U.S. Bank Platinum® Checking Package or U.S. Bank Gold® Checking Package with our affiliate U.S. Bank. Free trades made available up to 4 business days from confirmation of account funding. Free trades apply to equities and exchange-traded funds. This offer is not designed to support day trading or active trading and may be revoked if there is excessive or unreasonable activity. Certain account types are not eligible. Other restrictions may apply. Offer and pricing are subject to change and/or termination without advance notice. Additional fees may apply. Please refer to the Schedule of Commissions and Fees for more information.


Evan Lapiska, U.S. Bank Public Affairs & Communications
evan.lapiska@usbank.com | 612.303.9122

Release Summary

U.S. Bancorp Investments enhances features, lowers minimum investment and pricing for two platforms to increase accessibility.


Evan Lapiska, U.S. Bank Public Affairs & Communications
evan.lapiska@usbank.com | 612.303.9122