World Energy Drinks Market Projected to Witness a CAGR of 7.1% During 2019-2024 -

DUBLIN--()--The "Energy Drinks Market - Growth, Trends and Forecast (2019 - 2024)" report has been added to's offering.

The global energy drinks probiotics market is forecasted to reach USD 83.4 billion by 2024, registering a CAGR of 7.1% during the forecast period (2019-2024).

Key Highlights

  • Energy drinks have transitioned from being a niche product to one of the fastest growing product in the global drinks market. This change has been brought by a growingly evident consumer focus on fitness and health.
  • Energy drinks are marketed as an alternative to carbonated drinks therefore, there is a significant rise in the number of people switching from carbonated drinks to energy drinks over the last few years.
  • Energy drinks face huge competition from packaged juice, aerated beverages and malted health drinks. These substitutes are low in cost as compared to some of the energy drinks.

Market Trends

High Demand for Fast Energy Products

Consumption of energy drinks has been increasing dramatically in the last two decades, particularly amongst adolescents and young adults. Energy drinks are aggressively marketed with the claim that these products give an energy boost to improve physical and cognitive performance. A large amount of caffeine in energy drinks provides the consumer with the desirable effects of improved memory, increased alertness and elevated mood. Therefore, abiding by beneficial facts of consuming energy drinks is surging the demand and a significant increase in consumption of these drinks has been observed.

Energy Drinks Market Size by Region

The major consumer of energy drinks in the world is between the age group of 18-35 years which is rising the demand from the millennial population. North America is the major consuming market for energy drinks due to health concerns and awareness. However, Asia-Pacific is a growing market due to the changing demographics and increasing disposable income. Europe is an emerging market poised to grow at a healthy rate due to growing consumer adoption rate as a result of increased marketing efforts by key players. Children and adolescents are the main target groups for manufacturers. Markets in other regions like South America and Middle-East and Africa are comparatively smaller markets and are expected to take a rise in the coming years.

Competitive Landscape

The energy drink market is saturated, making it hard for new and small companies to compete. Monster Beverage Corporation, Red Bull, Coco-Cola, Rockstar, PepsiCo are few of the many companies whose market share is high in the energy drinks segment.

Companies focused on personalization and convenience in the American market need to look at European consumer demand for healthy, zero-calorie, low sugar functional products to scale their energy drink production in the region. Product launches in energy drop address this concern, offering huge potential for growth in developing regions. Most of the manufacturers create product awareness through advertising and sports players and celebrity endorsement. Major sports events are sponsored by energy drink manufacturers.

Topics Covered


1.1 Study Deliverables

1.2 Study Assumptions

1.3 Scope of the Study



3.1 Market Overview


4.1 Market Drivers

4.2 Market Restraints

4.3 Porters 5 Force Analysis


5.1 By Product Type

5.1.1 Drinks

5.1.2 Shots

5.1.3 Mixers

5.2 By Packaging

5.2.1 Bottle

5.2.2 Can

5.2.3 Others

5.3 By Distribution Channel

5.3.1 Convenience Stores

5.3.2 Supermarket/Hypermarket

5.3.3 Food Services /Sports Nutrition chain

5.3.4 Online Channel

5.3.5 Others

5.4 Geography

5.4.1 North America United States Canada Mexico Rest of North America

5.4.2 Europe Germany United Kingdom France Russia Spain Italy Rest of Europe

5.4.3 Asia-Pacific India China Japan Australia Rest of Asia-Pacific

5.4.4 South America Brazil Argentina Rest of South America

5.4.5 Middle East and Africa United Arab Emirates Saudi Arabia Rest of Middle East and Africa


6.1 Most Active Companies

6.2 Most Adopted Strategies

6.3 Market Share Analysis

6.4 Company Profiles

6.4.1 Red Bull

6.4.2 Monster Beverage Corporation

6.4.3 Rockstar Inc.

6.4.4 Coca Cola Company

6.4.5 PepsiCo

6.4.6 Arizona Beverage Company

6.4.7 National Beverage Corp.

6.4.8 Dr. Pepper Snapple Group

6.4.9 Living Essentials

6.4.10 Cloud 9


For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Sport, Energy and Functional Drinks

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Sport, Energy and Functional Drinks