SAN FRANCISCO--(BUSINESS WIRE)--StratiFi today announced the launch of automatic client account and holdings aggregation using Morningstar® ByAllAccountsSM. The newly released feature allows StratiFi users to aggregate all client accounts and holdings to create comprehensive, personalized and optimized recommended portfolios.
Morningstar’s ByAllAccounts software enables advisors to easily consolidate financial information that is held in over 15,000 brokerage firms and financial vehicles. By aggregating financial data, advisors can offer investors comprehensive advice based on a view of their clients’ total financial picture. This is critical because investors often have multiple accounts that lack a consolidated strategy, which can increase risks and lower returns. Financial advisors who can create a consolidated view of a client’s total financial situation can deliver more impactful, strategic advice, while also differentiating themselves from competitors.
The feature is potentially even more meaningful for advisors because StratiFi’s risk-management software helps advisors identify risks in client accounts that may not be obvious. The analysis of risk factors, including volatility, the effectiveness of diversification, and even concentrated stock, enables advisors to help their clients more effectively, and safely, navigate the markets.
“Too many investors have fragmented views of their own net worth, and they often underestimate the risks in their portfolios. By expanding our data aggregation efforts, we’re confident that we can further deliver real value to our advisors and their clients. Our goal remains to give advisors the same kind of powerful tools that are used by the most sophisticated institutional investors. By simplifying the analysis with easy-to-understand technology, I am confident we can change outcomes,” said Akhil Lodha, StratiFi’s co-founder and chief executive officer.
David Johnson, head of Morningstar ByAllAccounts, said, “By integrating Morningstar® ByAllAccounts with StratiFi, we help provide financial advisors with a unified view of their client portfolios and eliminate what might be hours of manual entry on hard-to-get 401k data and alternatives. This means advisors can help provide more comprehensive, personalized advice to support better investing decisions and outcomes.”
About StratiFi Technologies
StratiFi Technologies Inc. helps investors make smarter investment decisions. We enable investment advisors, family offices and investors to define and manage risks that are often hidden, or not well understood, within their client’s portfolios. Our PRISM Rating™ technology democratizes risk management techniques that are normally the purview of sophisticated institutional investors. By identifying, defining, and managing risks, StratiFi helps financial advisors help their clients, and also protect and grow their practices. By educating clients about the realities of markets, advisors can deepen relationships, and better help investors confront the challenges of modern markets and the demands of modern life. StratiFi, based in San Francisco and New York, is backed by key investors who are focused on financial technology, including Cboe Global Markets, Wolverine Holdings, and leading venture capital firms, including Anthemis Group, Khosla Ventures and Y Combinator.
About Morningstar, Inc.
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offers an extensive line of products and services for individual investors, financial advisors, asset managers, retirement plan providers and sponsors, and institutional investors in the private capital markets. Morningstar provides data and research insights on a wide range of investment offerings, including managed investment products, publicly listed companies, private capital markets, and real-time global market data. Morningstar also offers investment management services through its investment advisory subsidiaries, with more than $210 billion in assets under advisement and management as of March 31, 2019. The company has operations in 27 countries.