CHICAGO--(BUSINESS WIRE)--tastytrade, Inc., the award-winning, innovative financial media company and parent to financial services subsidiaries, announced the expansion of its content with a new magazine -- Luckbox. Today, investors can access the magazine appearing online and available on newsstands. Luckbox mixes cultural and lifestyle content with probability and statistics, which is tastytrade’s specialty.
The launch of Luckbox complements tastytrade’s recent introduction of a new Learn Center which offers Beginner Options, Beginner Futures and courses for all experience levels jam-packed with videos, quizzes, certificates, and more. Additionally, tastytrade has added more live shows with the ‘He Said, She Said’ Tour to include a dozen cities around the U.S.
Kristi Ross, Co-CEO & President of tastytrade said, "Our customers wanted more ways to experience tastytrade content, culture and personalities. Adding Luckbox magazine both online and print to our suite of content delivers personality along with actionable ideas and something they can relate to: life, money and probabilities. Luckbox is all about empowering readers to be confident self-directed investors. We want to deliver valuable content across multiple platforms and we want to make it truly accessible.”
tastytrade has appointed Jeff Joseph as Editorial Director of Luckbox. Prior to his joining, Jeff was the former publisher of the award-winning Modern Trader, a publication that focused on trading strategies, personalities and industry news.
Jeff shared, “tastytrade is an incredibly recognized brand and known for their investor advocacy. I was really drawn to their mission and look forward to leveraging my financial publishing experience to reach a larger audience and deliver a unique, actionable, educational and provocative editorial for our readers.”
Tom Preston, tastytrade’s Director of Trading Strategy, is Luckbox’s Feature Editor. Tom said, “Luckbox is the first publication to bring trading-based probabilities to lifestyle topics, like movies, food and sports. But we also hit readers with the best of what tastytrade’s known for – data-driven strategies that transform the way you invest your money and trade the markets. Luckbox is valuable and fun.”
The monthly magazine will be sold nationwide at Barnes & Noble and Books-a-Million stores but will be provided free, in digital format.
Driven to deliver more original, compelling and helpful content, tastytrade continues to look at ways to expand access. The tastytrade network provides eight hours of free engaging educational video content every market day. The 50 different shows empower investors to learn to trade in their own brokerage account and teach viewers how to maneuver the markets whether it’s going up, down or sideways. tastytrade is offering 27 live events including the He Said/She Said tour in 2019.
Investors interested in Luckbox Magazine content can visit www.luckboxmagazine.com for more information. For tastytrade’s Learn Center visit www.tastytrade.com/tt/learn and for live events visit www.tastytrade.com/tt/events.
About tastytrade, Inc.
tastytrade is one of the most-watched online financial networks, engaging investors and traders across 165 countries with 8 hours of daily, live, cost-free and commercial free programming with over 100 million hours viewed. tastytrade offers over 50 original segments for new and seasoned veteran traders. tastytrade’s data driven research-based content teaches a logical, mechanical approach to investing and identifying opportunities based on probability and volatility. Investors are continually challenged with financial math, humor and new market perspectives. tastytrade is also the parent company to tastyworks, a brokerage firm creating and leading a financial revolution for the do-it-yourself investor; to Quiet Foundation, a data science-driven, fee-free investment advisory service; and the Small Exchange, a new futures exchange with expected approval by the CFTC this year. tastytrade and its companies focus on empowering the individual investor through content, technology and know-how.