SAN DIEGO, Calif.--(BUSINESS WIRE)--NewsCred, the world’s leading enterprise content marketing platform (CMP) provider, further extended the capabilities of its solution with new features across global campaign planning, intelligent work management, and comprehensive performance measurement, all of which will be on full display this week at the Gartner Marketing Symposium/Xpo 2019 (booth #402).
“We've set out to build a world-class product that empowers our customers to plan, collaborate, govern, distribute, and measure exceptional content in support of integrated, multichannel marketing campaigns,” said Shafqat Islam, NewsCred’s CEO and Co-Founder. “We believe that Content Marketing Platforms — those rooted in content-rich functionality and infused with global planning and collaboration tools — are equipped to become the strategic centerpiece for modern marketing organizations.”
Recently recognized as a Leader in Gartner’s 2019 Magic Quadrant for Content Marketing Platforms, NewsCred’s software enables entire marketing organizations to come together in a single solution, fostering a collaborative culture of cross-functional planning and end-to-end content execution. Specifically, the NewsCred team of experts will be on-site at Gartner demonstrating the latest CMP innovations, including:
- Integrated Campaign Planning: Dedicated campaign workspaces for marketers to collaboratively develop the strategic plan (including overall objectives, deliverables, target audience, and more) and consolidate all campaign activity. Additionally, shared, global timeline and editorial calendars give teams the ability to visualize the holistic strategy for all primary and sub-campaigns — across different teams, markets, and lines of business — using annual, quarterly, or monthly planning views.
- Intelligent Work Management: Designed to streamline the management of ad hoc requests received from other functions of the organization, Work Requests allow marketing and creative services teams to publish intake forms for external requesters and automatically route each project to the appropriate resource using an intelligent, pre-configured rules engine. By centralizing every request within a dedicated module, marketing teams are able to monitor, prioritize, and initiate work directly from the CMP, ensuring cross-functional collaboration and transparency.
- Holistic Performance Measurement: Robust operational efficiency, content production, and campaign performance metrics surface data-driven insights at the campaign level, enabling teams to identify opportunities to improve the efficiency of the marketing organization, track what is being planned vs. produced, and measure the end-to-end impact of campaigns and content — from first-touch engagement to closed-won attribution.
“NewsCred’s CMP has been a game-changer for the five-agency roster and internal team that designs and executes integrated marketing campaigns for Hershey’s U.S. Commercial business unit,” said Laura Renaud, Corporate Communications Manager, The Hershey Company. “Having a cloud-based, centralized workspace has made collaboration seamless, and we’ve seen marked improvements to our content quality thanks to the strategic alignment and holistic visibility that’s central to the NewsCred solution.”
“By making it easier for our customers to plan and collaborate — at scale — NewsCred is transforming how marketing works,” said Shafqat. “We’re unifying global organizations, and empowering teams to deliver meaningful marketing.”
To see the CMP in action, stop by booth #402 at Gartner Symposium, or contact NewsCred to learn more.
NewsCred will also be in attendance as a platinum sponsor at the upcoming SiriusDecisions Summit, to be held May 6th - May 8th in Austin, TX.
NewsCred, the global leader in enterprise content marketing technology, transforms the way marketing organizations work, elevating team performance through an integrated approach to marketing. Through its complete solution of technology, content, and services, NewsCred brings marketing teams together with the tools to ideate, plan, create, govern, and measure integrated campaigns and supporting content — from a single platform.
Founded in 2008, NewsCred partners with hundreds of enterprise customers across the globe, including Twitter, Fidelity, Cisco, and more, to elevate marketing performance and drive business value. Learn more at NewsCred.com, join our community at NewsCred Insights, and follow us on Twitter and LinkedIn.