BOSTON--(BUSINESS WIRE)--MERGE, a premium creative, marketing and technology company, announced today that it has acquired BEAM, a premier experience design, digital marketing and technology consultancy based in Boston.
The transaction, effective immediately, dimensionalizes MERGE’s business across its U.S. markets and bolsters the company’s offerings in experience strategy and design, CRM and platform development. In turn, MERGE offers BEAM and its client partners increased creative and technology depth as well as robust media and contact planning capabilities.
BEAM joins MERGE with the goal of creating a new kind of creative and technology company—one that will help organizations emerge as category leaders by transforming the consumer experience.
“As the role of today’s CMO continues to evolve and their focus on growth intensifies, the need for a strategic partner with expertise across all stages of the customer journey has never been stronger,” said Andrew Pelosi, president of MERGE Boston. “With the addition of BEAM, we significantly enhance our capabilities in the areas of our business experiencing the greatest increase in demand across our client base.”
“Over the years, MERGE and BEAM leadership have learned about when and how to unite the unique minds and workflows required to create great brands, content, experiences and technical platforms,” said Dave Batista, founding partner & CCO of BEAM.
“Our focus is on maximizing the performance and efficiency gains clients can realize when these capabilities are united under one roof—while ensuring each capability is genuinely world-class. In MERGE, we’ve found a team that shares our entrepreneurial values, creative spirit and commitment to helping clients most effectively put the customer at the center of their business.”
Both MERGE and BEAM bring extensive experience in the healthcare, financial services, travel and leisure, and consumer products sectors. The successful collaboration between the two companies on a number of clients over the past year led naturally to this partnership.
“Engaging experiences are what attract customers and differentiate businesses today,” said Patrick Venetucci, CEO of MERGE. “While features and functionality can be easily copied by competitors, a superior experience is difficult to replicate—and BEAM excels at creating frictionless, innovative experiences. We are delighted to welcome BEAM to the MERGE family.”
MERGE is a premium creative, marketing and technology company that helps clients emerge as category leaders by creating superior experiences.
With offices in Chicago, Boston and Atlanta, MERGE offers full-service expertise and capabilities—including creative, experience design, media and contact planning, analytics and insights, integrated marketing, PR, and technology platform development—to deliver best-in-class work to our client partners in today’s complex digital landscape.
MERGE’s client roster includes AIG, James Hardie, Indiana University Health Systems, Marco’s Pizza, Land O’Frost, Advocate Health Care, Cardinal Health, Harley-Davidson, Sloan Kettering, and several Blue Cross Blue Shield companies across the country.
For more information, visit mergeworld.com.
BEAM is a Boston-based experience design and digital marketing consultancy. BEAM exists to make frictionless, fantastic and effective digital experiences and help their clients win in a data-driven, customer-centered world.
Core services provided by BEAM include opportunity identification, experience strategy and design, CRM and marketing/sales/analytics platform development. The company is deeply experienced in financial services, healthcare, automotive, travel & hospitality, cable & telecom and footwear & apparel.
BEAM’s work has been featured/recognized by the Washington Post, The Times of London, MSNBC, Communication Arts, I.D. Magazine, The Centre Pompidou, Webby, and Cannes Lions among others.
Current clients include Fidelity Investments, Boston Consulting Group, AMG, Eaton Vance, The Aruba Tourism Authority, Charter Communications, Flexera Software, and TPG/Beaver-Visitec.