Lesley Gold, co-founder and CEO of SutherlandGold, formerly of CNN, the U.S. Department of Labor and the DNC, also announced that Rachelle Spero, founder and chief digital strategist of Astro Media, will join SutherlandGold as Chief Innovation Officer and Executive Vice President. Spero will be based in the company’s New York office.
“We’ve been building stories for some of the country’s fastest growing companies for almost two decades. Acquiring Astro Media and bringing on Rachelle will allow us to enhance the creativity people expect from SutherlandGold with data, measurement, and audience-driven content,” Gold said. “Today, every executive is expected to champion their company’s story across digital channels. We want to make sure they invest their time wisely and energize their communities.”
Spero has a proven track record of creating and managing digital content and social media for multiple agencies. She was previously a Partner at Brunswick Group, where she ran the firm’s Global Digital Practice. Prior to Brunswick, Spero was an Executive Vice President at Burson, Cohn & Wolfe (a WPP company) where she managed the firm’s Global Digital Practice. Throughout her career, Spero has successfully advised executives at Fortune 100 companies on global social media communication and digital marketing strategies. Spero’s expertise in developing innovative approaches to engaging executives, employees, and customers has led to some of the most successful companies establishing and engaging new audiences.
“Joining forces with Lesley and her team to redefine how established brands and high growth companies tell their stories and engage in the digital world is exciting,” Spero said. “SutherlandGold has their finger on the pulse of what’s next in storytelling, and I look forward to helping existing clients expand their communications footprint into new arenas and to bringing in new clients in the health, finance, and biotech sectors.”
SutherlandGold Group has worked with more than 200 high growth companies over almost two decades, helping more than 20 achieve IPOs and others raise billions in private investor funding. Current clients include Birchbox, BREX, Bill.com, Cloudflare, Circle Financial, Doctor on Demand, and SurveyMonkey. The company has offices in San Francisco and New York City.