Roofstock Launches Roofstock One, A Radically Simple Way to Invest in Real Estate

Offers investors the ability to buy shares of rental homes for as little as $5,000 each

OAKLAND, Calif.--()--Roofstock, a leading marketplace for single-family rental (SFR) investment properties, announced today the launch of Roofstock One, a new investment offering that allows investors to buy shares of single-family rental homes and enjoy potential economic and tax benefits of rental home ownership, without any of the responsibilities of being a landlord.

Through the Roofstock One marketplace, investors can purchase shares in fully-managed rental homes, whereby the shares are intended to mirror the economics of direct ownership without the hassles or responsibilities typically associated with direct ownership. Roofstock One leverages Roofstock’s innovative, patent-pending approach to offer shares representing beneficial ownership of real property. Guided by its technology, data science and deep SFR sector knowledge, Roofstock identifies and acquires rental homes for their investment potential.

Financing, insurance, leasing, property management and asset management are all in-place and handled by Roofstock’s experienced team, offering investors exposure to the asset class with just a few clicks. Returns may come in the form of potential dividends, tax benefits associated with real estate ownership and price appreciation. For those homes being offered as part of the launch, Roofstock One is electing to retain a minimum 10 percent ownership interest in each fractional property for at least a year to demonstrate investor alignment.

“Investor priorities may be changing, and we recognize that the old ways of doing things may no longer apply when it comes to real estate investing,” said Gary Beasley, co-founder and CEO of Roofstock. “With Roofstock One, we’re making it frictionless and seamless for investors to reap the potential benefits of real estate investing.”

This new “invest-by-the-share” model may liberate investors from the responsibilities associated with acquiring and owning investment properties directly. Further, with a lower minimum investment threshold than whole ownership, Roofstock One allows investors to diversify across multiple properties for a lower minimum investment than it would typically take to buy a single home.

“Given the levels of the stock market and recent volatility, SFR investments may provide some protection in the event of a down market, as rental homes have historically enjoyed rental demand even through recessionary cycles,” said Gregor Watson, co-founder and Chairman of Roofstock.

“Roofstock One exemplifies why there has been an interest in proptech these days,” said board member Matt Harris, a partner at Bain Capital Ventures. “The Roofstock team took feedback from their marketplace and designed a product for the passive investor looking for direct real estate exposure.”

Roofstock One homes are initially available in the Atlanta and Indianapolis metropolitan areas.

Investments in Roofstock One are speculative and subject to risk. Risks include, but are not limited to general economic conditions, illiquidity, complete loss of invested capital, subject to interpretation by the courts, and risks beyond issuers control. Investments may not achieve their objective. Refer to the Summary of Terms before investing.

To learn more about Roofstock One, please visit

About Roofstock
Roofstock is a leading marketplace for investing in the $3 trillion single-family rental (SFR) sector, offering SFRs in 41 markets and 23 states nationwide. The company provides resources for investors to buy, own and sell real estate online, including data analytics, property management oversight and other tools. Roofstock’s transparent, innovative marketplace empowers investors to own potentially cash-flowing SFRs, diversify their investment portfolios and build wealth through real estate. Roofstock has received accolades for its innovations in the real estate industry, including earning a spot on the 2019 Forbes Fintech 50 list and being recognized as “Best Real Estate Platform” at the Benzinga Fintech Awards in 2018. Based in Oakland, Calif., Roofstock has completed more than $1 billion of property sales since launching in early 2015 and has attracted investors including Bain Capital Ventures, Lightspeed Venture Partners, Canvas Ventures, Khosla Ventures, QED Investors, Nyca Partners and FJ Labs.

The securities offered by Roofstock One have not been registered under the Securities Act of 1933, as amended (the “Securities Act”), or under the securities laws of any other jurisdiction. The offering of any securities of Roofstock One will be made pursuant to Regulation D promulgated under the Securities Act and will only be made to “accredited investors” as defined in Rule 501 under the Securities Act who also satisfy certain other investor restrictions.

Investing in real estate is speculative and involves substantial risks. Consider the risks outlined in the Investor Document Package before investing. Risks include, but are not limited to: bankruptcy consolidation risk, general economic conditions risks, illiquidity risks related to legal and contractual restrictions on transfer of your interests, risks that there will be a lack of funds available for distributions, risks related to your limited control over the property and risks associated with the uncertain nature of forward looking statements and financial forecasts. The investment may not achieve its objective and it is possible that an investor may experience a loss of capital invested.

Distributions are not based on actual investment results and are not guarantees of future results. Potential investors should not rely on any forward-looking statements regarding this investment opportunity, which are based on our beliefs and information currently available to us. The words “anticipate,” “believe,” “expect,” “aim,” “potential,” “design,” “target,” “intend,” “may,” “might,” “plan,” “estimate,” “project,” “should,” “will,” “would,” “result” and similar expressions identify forward-looking statements. Such statements are subject to risks, uncertainties and assumptions and are not guarantees of future performance, which may be affected by known and unknown risks, trends, uncertainties and factors that are beyond our control. These risks could result in the loss of your investment. See the offering material for detailed information. Prospective investors should carefully read the offering materials before investing and should consult their own legal, tax and investment advisors. Neither Roofstock One nor any of its affiliates are serving as your fiduciary or advisor with respect to any investment.

Securities offered through North Capital Private Securities, Member FINRA/SIPC, located at 623 East Ft. Union Blvd, Suite 101, Salt Lake City, UT 84047.


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Release Summary

Roofstock One offers investors the ability to buy shares of rental homes for as little as $5,000 each


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