Kemp Recharges Brand, Bolstering Automation and Predictive Analytics to Propel Enterprise App Experience (AX)

Kemp Adds Automated Per-App Load Balancer Provisioning and Preemptive Issue Resolution to Simplify Lifecycle Management for Uninterrupted Application Delivery

NEW YORK--()--Kemp, the leader in powering always-on application experience (AX), today introduced enhanced automation and predictive analytics capabilities that further simplify the deployment and ongoing management of its load balancing and application delivery controller (ADC) software across decentralized, multi-cloud environments. To align with the company’s vision to transform the end-to-end lifecycle of application delivery for enterprises and service providers, Kemp has also refreshed its brand identity.

Intelligence gathered from more than 60,000 Kemp global application deployments indicates that 48% of organizations see as many as nine incidents per week that, if gone undetected, could impact end-user application experience. In addition, Kemp finds 61% of AX related events are caused by application capacity issues such as failing or degrading application servers. The Kemp 360 AX fabric is designed to proactively solve this for enterprises and service providers.

“Our DNA from the beginning has been about building invisible technology with a visible impact,” said Ray Downes, CEO of Kemp. “Now, Kemp is taking application delivery to the next level. As workload requirements change due to cloud and DevOps trends, we’re alongside our customers every step of the way, providing new levels of automation and frictionless deployment options to help them optimize and streamline application delivery with increased efficiency.”

Kemp 360 defines next-generation of application delivery

Since 2000, Kemp has consistently innovated to help customers ensure continuous application availability and security with many “firsts,” including, virtualized load balancers, app-centric software-defined networking (SDN) integrations, the per-app ADC deployment model, and metered licensing. In this next phase, Kemp is extending the capabilities of its Kemp 360 AX fabric to further simplify end-to-end application delivery lifecycle management:

  • Day 0 – Kemp Virtual LoadMaster® and 360 Central® enables customers to streamline initial ecosystem assessment and deployment of fast and agile per-app ADC/load balancing for DevOps and traditional operations use cases. Central simplifies infrastructure transition planning by providing automated assessment reports that highlight peak performance, throughput, and utilization across F5 Big-IP, AWS Elastic Load Balancer, Nginx, and HAproxy load balancers, and the applications those tools are in front of.
  • Day 1 – Central simplifies per-app load balancer deployment and ongoing configuration management with automated zero-touch provisioning. The ability to define desired state of your load balancer estate combined with deep cloud platform API integration enables administrators to shorten time-to-market for new application services through auto-deployment.
  • Day 2 – To address scale, complexity and AX issue management associated with day 2 operations, Kemp 360 Vision® increases observability of distributed workload ecosystems. By intelligently correlating data points across ADC instances, the underlying network, and backend applications, Vision provides early detection of developing AX issues and provides actionable insight to operators on possible causes before customers experience problems. By operating across, network, application, third-party load balancer and security domains, Vision is able to leverage the intelligence from tens-of-thousands of global application deployments to help customers prevent issues and shorten time-to-detection and resolution.

According to research from Enterprise Management Associates (EMA), 92 percent of enterprise network engineering and operations professionals have an initiative in place to expand their use of network automation, and 70 percent say this automation is a high priority.1 EMA analyst Shamus McGillicuddy said, “Kemp offers an end-to-end architecture that addresses many of the issues mentioned above, and we recommend enterprise application leaders evaluate this approach to determine if it meets their emerging multi-cloud and hybrid cloud requirements.”

Aligned with customer success

“Our main objective was to migrate to the cloud seamlessly while integrating all business units with minimal disruption,” said Clemente Zayas, OS administrator and infrastructure analyst, Hutchison Ports, the world’s leading port network with over 30,000 employees, operating 52 ports and terminals in 26 countries in Asia, the Middle East, Africa, Europe, the Americas, and Australasia. “The partnership between Kemp and Hutchison Ports allows us to deliver a constant customer application experience during the growth of our multi-cloud journey.”

Many enterprises are finding frustration with the legacy approach to application delivery. ZK Research found that out of 1,000 enterprise survey respondents, a staggering 70% wanted to replace their current ADC Vendor, citing vendor lock-in, pricing and unnecessary complexity as key reasons.2

Jon Backstrom, systems administrator for MassPort, the Massachusetts Port Authority that connects Massachusetts and New England to the world, said, “What I like most about my Kemps are their simplicity and reliability. I had previously tried the other major brands of load balancers but I found that their complexity actually caused outages for me. I first tried Kemp with my last Microsoft Exchange rollout, and I was so happy with how easy it was that I have since been moving all of my systems to Kemp.”


The Kemp 360 AX fabric, including the extensive family of virtual and hardware LoadMasters, 360 Central and 360 Vision, is available from Kemp and its global network of channel partners. For basic services and QA/test use cases, DevOps professionals can start with Kemp’s Free LoadMaster at Kemp 360 Central is also available as a free trial download at

About Kemp

Kemp powers always-on application experience (AX) for enterprises and service providers. Leveraging an agile per-app ADC/load balancing consumption model, predictive analytics, and automated issue resolution, Kemp is radically simplifying how customers optimize, analyze and secure their applications across private and multi-cloud environments. Kemp counts more than 25,000 customers and 60,000 application deployments in 115 countries. Take control of your application experience at

1 EMA, “Network Management Megatrends 2018: Exploring NetSecOps Convergence, Network Automation, and Cloud Networking,” April 2018

2 ZK Research, “2017 Application delivery Controller Study”, December 2017


David Quaid
+1 646 885-6697


David Quaid
+1 646 885-6697