Deluxe Corporation Names Finalist Towns for $500,000 Makeover in Season 4 of "Small Business Revolution – Main Street"

The public can vote at for which small town will receive the revitalization and be featured in the reality show starring Amanda Brinkman, Ty Pennington and Deluxe experts

SHOREVIEW, Minn.--()--Deluxe Corporation today named finalists in a nationwide search for one small town to receive a $500,000 marketing and business transformation. Now, the public has one week to vote for which town should win the makeover and be featured on Season 4 of Deluxe’s hit reality show “Small Business Revolution – Main Street,” which streams on Hulu, YouTube and

Deluxe received nearly 12,000 nominations for Season 4. Small business owners in the winning town will receive marketing support and business advice from a team of Deluxe small-business marketing experts, including chief brand and communications officer and host of the show, Amanda Brinkman. For the second year running, TV personality and renovation icon Ty Pennington will serve as cohost of the popular series. Pennington will lend his expertise and will also support Deluxe in sharing the Small Business Revolution story.

“After reviewing thousands of inspiring nominations, our team had the honor of visiting the amazing communities that made it to the Top 10,” Brinkman said. “Each of those towns epitomize what the Small Business Revolution is about. Now we’ve made the difficult decision of narrowing the list to these incredible finalists, and it’s up to everyone across America to select the winner of Season 4.”

The finalists for Season 4 are:

  • Camas, Washington
  • Cañon City, Colorado
  • Corsicana, Texas
  • Durant, Oklahoma
  • Searcy, Arkansas
  • Washington, North Carolina

From Feb. 12 to Feb. 19, members of the public can visit to watch a brief video about each finalist town and vote for their favorite. Once the winner is chosen, Brinkman, Pennington and the Deluxe Small Business Marketing Team will head to the winning town to provide marketing counsel and other assistance to selected business owners. The town’s story will be told in Season 4 of “Small Business Revolution – Main Street,” which will air in the fall.

“Working with Amanda and her team in last year’s winning town was unbelievable, and I can’t wait to see which town America picks for Season 4,” Pennington said. “It’s so inspiring to not only make an impact on individual businesses, but to help Deluxe make over an entire town.”

Deluxe debuted the Small Business Revolution in 2015 to celebrate a century of providing marketing and other services to small businesses and financial institutions. The campaign started by telling 100 stories of small businesses across the country. In doing so, Deluxe found a need to support and celebrate small towns that originally inspired the “Small Business Revolution – Main Street” and its $500,000 boost.

“The connection Deluxe has with small businesses is just incredible,” said Barry McCarthy, Deluxe’s new Chief Executive Officer. “It is inspiring and moving for our entire company to see the outpouring of love and support these towns have for their small business communities. We’d be honored to showcase any one of these towns on Small Business Revolution – Main Street.”

To date, “Small Business Revolution – Main Street” has helped revitalize three communities: Wabash, Indiana, in 2016; Bristol Borough, Pennsylvania, in 2017; and Alton, Illinois, in 2018. In each town, small businesses have been made over and communities have banded together. The first three seasons of the show can be seen at

About Deluxe Corporation
Deluxe Corp. is a leader in trusted tech-enabled solutions. Nearly 4.4 million small business customers access Deluxe's wide range of products and services, including customized checks and forms, as well as incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization and payroll services. For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in checks, data analytics and customer acquisition and treasury management solutions, including fraud prevention and profitability. Deluxe is also a leading provider of checks and accessories sold directly to consumers. For more information, visit us at, or


Cameron Potts


Cameron Potts