ORLANDO, Fla.--(BUSINESS WIRE)--IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, today announced that a national retailer with combined brick and mortar and e-commerce revenue in excess of one billion dollars has selected IZEAx as its influencer marketing platform. The company has licensed IZEAx to manage its influencer marketing efforts and has contracted for a six-figure spend through the platform’s proprietary marketplace.
“Influencer marketing now commands a dedicated budget with consumer-centric brands in virtually every category,” commented Ted Murphy, Founder and CEO of IZEA. “We are seeing more brands begin to take their influencer marketing spend in-house as these budgets become more meaningful - particularly with those who have an e-commerce component of their business. Software to manage and scale influencer marketing campaigns is critical for these large organizations and IZEAx has a unique set of features designed to cater to the enterprise.”
In a recent study of U.S. Consumers conducted by IZEA approximately 1 in 3 (36.7%) of all participants indicated that they made a purchase of a product after seeing it promoted by an online influencer. This leading retail partner will be utilizing the IZEAx platform to raise awareness of the products they sell both in store and online.
To schedule a demo of IZEAx please visit izea.com.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates online platforms that connect marketers with content creators. IZEA platforms automate influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA influencers include everyday creators as well as celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “may,” “plans,” “projects,” “will,” “would” or other comparable terms. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase its revenue and sales pipeline, expectations with respect to operational efficiency, and expectations concerning IZEA’s business strategy.
Forward-looking statements involve inherent risks and uncertainties, which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors, including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.