The ability to provide immediate context has become a vital part of delivering on customer expectations for touchpoints spanning the entire organization. This new customer requirement drove SessionM’s direct integrations with an array of platforms such as Salesforce Marketing Cloud, Commerce Cloud, and Service Cloud – putting full visibility at the fingertips of not just marketing, but sales and service employees as well. In providing a comprehensive customer profile across channels, SessionM is helping brands understand and react to customer actions in real time and deliver the best response.
“RTIM emerged as a ‘new’ concept a few years ago, but the underlying principles were around long before then. RTIM is really about delivering the best customer experience to each customer at the most opportune time and considering the whole customer, not just their wallet,” said Patrick Reynolds, chief marketing officer at SessionM. “SessionM’s CDP capabilities, underpinning our global loyalty and engagement solutions, are helping enterprises achieve that vision of mutually respectful and beneficial relationships seamlessly. The outcome is a loyal, happy customer and a profitable, sustainable way of doing business.”
The full Forrester RTIM report is available for download to Forrester clients here.
SessionM is a customer data and engagement platform empowering the world’s most innovative brands to forge stronger and more profitable customer relationships. The platform scales for the enterprise, globally. SessionM is headquartered in Boston with offices around the globe. For more information on SessionM, visit www.sessionm.com.