Bluetooth Enhances Support for Location Services with New Direction Finding Feature

KIRKLAND, Wash.--()--The Bluetooth Special Interest Group (SIG) today announced a new direction finding feature that holds the potential to significantly enhance the performance of Bluetooth® location services solutions. The new feature allows devices to determine the direction of a Bluetooth signal, thereby enabling the development of Bluetooth proximity solutions that can understand device direction as well as Bluetooth positioning systems that can achieve down to centimeter-level location accuracy.

Bluetooth location services solutions generally fall into two categories; proximity solutions and positioning systems. Today, proximity solutions use Bluetooth to understand when two devices are near each other, and approximately how far apart. They include item finding solutions such as personal property tags, as well as point-of-interest (PoI) information solutions like proximity marketing beacons. By including the new direction finding feature, Bluetooth proximity solutions can add device direction capability. For example, an item finding solution could not only let a user know when a personal property tag is nearby, but also in what direction, greatly enhancing the user experience.

Positioning systems use Bluetooth to determine the physical location of devices and include real-time locating systems (RTLS), such as those used for asset tracking, as well as indoor positioning systems (IPS), like those for indoor wayfinding. Today, Bluetooth positioning systems can achieve meter-level accuracy when determining the physical location of a device. By adding the new the direction finding feature, these positioning systems could improve their location accuracy down to the centimeter-level.

“Bluetooth has emerged as the technology of choice for location services, allowing companies to build robust, reliable solutions for the wide variety of organizations that require accurate location to power their businesses," said Fabio Belloni, chief customer officer and co-founder of Quuppa. “Today’s introduction of a standard approach to Bluetooth direction finding promises to open up even more opportunities for us, our partners, and our customers.”

“Location services is one of the fastest growing solution areas for Bluetooth technology, and is forecasted to reach over 400 million products per year by 2022,” said Mark Powell, Bluetooth SIG Executive Director. “This is great traction and the Bluetooth community continues to seek ways to further grow this market with technology enhancements that better address market needs, demonstrating the community’s commitment to driving innovation and enriching the technology experience of users worldwide.”

“Since the introduction of Bluetooth Low Energy in 2010, developers have been able to leverage Bluetooth to create powerful, low cost location services solutions for a variety of applications spanning across consumer, retail, healthcare, public venues, and manufacturing environments,” said Andrew Zignani, Senior Analyst, ABI Research. “The new direction finding feature can help Bluetooth better address the varied and evolving needs of the location industry, enabling more flexible, scalable and futureproof deployments that will further accelerate the adoption of Bluetooth for location services in existing markets, while unlocking additional business opportunities for new applications and use cases.”

The direction finding feature is included in version 5.1 of the Bluetooth Core Specification, which is available to developers as of today, and can be found here. In addition, Launch Studio, the Bluetooth SIG tool used to qualify new Bluetooth products, is being updated to support this feature and will also be available to developers as of today.

For more information, please visit the location services media kit.

About Bluetooth Technology

With close to 4 billion products shipping per year, Bluetooth® technology is the global standard for simple, secure wireless connections. Since its formation in 1998, the Bluetooth community has continued to expand the capabilities of Bluetooth — powering innovation, creating new markets, and redefining communication worldwide. Today, Bluetooth is the wireless technology of choice for developers in many solution areas, including audio streaming, data transfer, location services, and large-scale device networks. To learn more, please visit: bluetooth.com.

About the Bluetooth SIG

Formed in 1998, the Bluetooth SIG is the not-for-profit trade association that oversees Bluetooth® technology. In support of more than 34,000 member companies, the Bluetooth SIG facilitates the collaboration of its members to create new and enhanced specifications that expand the technology, drives global interoperability via a world-class product qualification program, and grows the brand by increasing the awareness, understanding, and adoption of Bluetooth technology. To learn more, please visit: bluetooth.com.

Contacts

Americas
Candice Eng
INK Communications Co
+1 (512) 922-7721
Bluetooth@ink-co.com

Europe, Middle East, Africa
Sarah Nadif
Octopus Group
+44 020 3837 3737
Bluetoothsig@octopusgrp.com

Asia-Pacific
CHINA
Lily Sun
Text100 China
86 10 59006800-103
lily.sun@text100.com.cn

JAPAN
Seiji Arimoto
Next PR
+81-3-4405-9537
Bluetooth@next-pr.co.jp

KOREA
Jung-Eun Cho
Strategic Marketing and Communications, Inc.
+82-2-3445-3262
sig@oksmc.co.kr

TAIWAN
Stella Lin
Apex Communications Consultants
886-2-7718-7777 ext. 535
sig@apexpr.com.tw

Release Summary

The Bluetooth Special Interest Group (SIG) announced a new direction finding feature to enhance Bluetooth location services solutions.

Contacts

Americas
Candice Eng
INK Communications Co
+1 (512) 922-7721
Bluetooth@ink-co.com

Europe, Middle East, Africa
Sarah Nadif
Octopus Group
+44 020 3837 3737
Bluetoothsig@octopusgrp.com

Asia-Pacific
CHINA
Lily Sun
Text100 China
86 10 59006800-103
lily.sun@text100.com.cn

JAPAN
Seiji Arimoto
Next PR
+81-3-4405-9537
Bluetooth@next-pr.co.jp

KOREA
Jung-Eun Cho
Strategic Marketing and Communications, Inc.
+82-2-3445-3262
sig@oksmc.co.kr

TAIWAN
Stella Lin
Apex Communications Consultants
886-2-7718-7777 ext. 535
sig@apexpr.com.tw