NEW YORK & SEATTLE--(BUSINESS WIRE)--Lighter Capital, the leading fintech lender to tech startups, today announced that it has provided $700,000 to FitSmallBusiness.com, a digital publication devoted to helping small businesses grow. The burgeoning web business has a monthly readership of more than 1.5 million and a staff of more than 20 full-time writers and editors.
“In an era where many publications are struggling to find a model that works, FitSmallBusiness is on a countervailing path, building an avid readership and a fast growing organization that has only scratched the surface in terms of reaching its full revenue potential,” said BJ Lackland, CEO of Lighter Capital. “As the business continues to scale, this infusion of non-dilutive capital will ensure FitSmallBusiness can continue its upward trajectory, without mortgaging its future.”
In the second half of 2018, FitSmallBusiness.com made a huge investment in scaling an already growing business. The company more than doubled the number of full-time employees and contractors, from 60 to over 130 - adding team members in editorial, marketing, and business development.
FitSmallBusiness.com also built out its senior management team, hiring Eric Noe as Chief Content Officer and Editor-in-Chief. Noe was formerly the Managing Editor of ABCNews.com. Additionally, the publication appointed Adrienne Coopera as Chief People Officer and Daniel Kamen as Chief Marketing Officer.
“There were two very attractive features that drew us to Lighter Capital,” said Marc Prosser, Chairman of the Board at FitSmallBusiness.com. “The company doesn’t require a personal guarantee, and the application process is largely automated, making it quick and easy for us to secure the necessary funding. The company offers a very entrepreneur-friendly path to capital.”
For more information about Lighter Capital, or to apply for financing, visit www.lightercapital.com
About Lighter Capital
Lighter Capital is a fintech company that has created a new fundraising path for early-stage tech companies. We understand that an entrepreneur’s two greatest constraints are time and money, and we’ve developed a funding instrument that solves for both. We provide founders up to $3 million of non-dilutive growth capital in a fraction of the time it takes to raise from traditional sources. Based in Seattle, we've invested nearly $125 million in 270 companies across the US.
With a rapidly growing monthly readership of more than 1.5 million, FitSmallBusiness.com is an online publication devoted to helping small business owners. Its full-time staff of writers spends hours of research, data analysis, and interviews with industry experts to answer the questions that owners want in order to run a successful small business.